Associate Director/Social Media

01 May, 2022


Associate Director/Social Media

Central Michigan University
Mount Pleasant, MI

As a member the University Communications team, the associate director of social media plays a key role in leading CMU’s official social media channels. The individual also leads support of university colleges, departments and service units with their organic social media efforts and serving as an expert resource on campus. The associate director is responsible for the development of comprehensive social media strategies, develops and leads management of content for existing social media channels, and introduces new channels, as appropriate. Social media and communications efforts primarily support student recruitment, but also campus community and alumni engagement. They embrace and amplify CMU’s brand and expand awareness of CMU on a state and national level. The associate director uses social media strategy and expertise to drive engagement, spur people to take action, make target audiences smile and fuel passion for CMU. The individual in this role develops the social media content strategy while integrating the efforts with broad marketing and communications initiatives.
Required Qualifications

Bachelor’s degree preferably in marketing, communication, public relations or related field.
At least five years of professional experience in social media and communications.
Experience in social media marketing, including creative and imaginative campaigns and other strategies across multiple channels that drive user engagement and utilize emerging trends.
Experience influencing different demographic groups, including prospective and current students and their families, using social media.
Proven ability to think strategically and generate social media outcomes and ROI tied to and measured by overarching goals, including branding objectives, using analytics that go well beyond likes, follows and shares.
Ability to work with, influence and educate university partners about social media best practices and communication strategies.
Excellent verbal and written communication skills, with an ability to build voice in brief posts and an ability to be persuasive and compelling.
Ability to identify communications opportunities, develop content (for social media, feature stories, marketing efforts, internal communications, etc.), and leverage that content in multichannel communications efforts.
Crisis/issue management experience.
Ability to perform the essential functions of the job.
Preferred Qualifications

Higher education experience.
Experience working with the media in public relations efforts.
Duties & Responsibilities

Develops and implements creative, engaging and measurable social media content, programs and campaigns.
Leads the day-to-day management of CMU’s official university social media sites.
Supports student recruitment, campus community and alumni engagement, and expands awareness of CMU via social media, on state and national levels.
Leads and builds partnerships across the university to share best practices and provides guidance on social media strategy and community management.
Supports and provides guidance to individuals across campus on individual social media accounts, etc. on best practices and rules of engagement.
Oversees campus adherence to social media policy, including use of social media management system, strategy worksheets and analytics, and to ensure brand guidelines are met.
Incorporates social media efforts into integrated marketing programs and communications efforts occurring daily with both internal (campus) and external audiences.
Plays a key role in development of content strategy across all of University Communications channels.
Supervises and mentors social media coordinator position within University Communications.
Supports, trains and supervises student interns, providing feedback and professional development opportunities.
Manages, monitors and measures social and new media efforts, presences, tools and emerging trends.
Maintains working knowledge of each social media channel’s analytics and uses them to evaluate and expand ROI; generate regular reports showing social media engagement, impact and outcomes, followed by resulting recommendations.
Maintains knowledge of best practices for SEO and how to apply those strategies to social media channels and content.
Serves as a member of the emergency communications team, assisting with deploying messaging strategies and leveraging messages on social media channels.
Supervision Exercised
Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU, we encourage employees to grow both personally and professionally, and thus advance CMU’s culture of excellence.
Message to Applicants
You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Applicants are strongly encouraged to submit recommendation letters.

Learn more here

Job posted: 2022-05-01