Associate State Director, Outreach and Advocacy

06 May, 2020


Associate State Director, Outreach and Advocacy

Harrisburg, PA

Business Unit Description

State & Community Engagement (SCE) is part of Community, State and National Affairs (CSN). The SCE team includes: 53 states and territories across 6 regions with regional management, the Office of Volunteer Engagement, the Office of Community Engagement (including the National Retired Teachers Association (NRTA): AARP’s Educator Community), and the Legal Counsel for the Elderly (LCE).

SCE Vision:
-State & Community Engagement (SCE) enables AARP to be a nationwide organization, which strengthens our capacity to carry out our mission.
-SCE brings AARP closer to our members, people 50+, and their families, which allows us to listen – and respond – to their wants and needs that align with our mission.
-We drive an impact agenda, deepen relationships with key audiences & stakeholders, and build AARP’s relevance at the community and state levels.


Serves as a member of the AARP Pennsylvania State Office Team, based in Harrisburg and responsible for the development and implementation of the Enterprise’s strategic priorities in the Capital City – Harrisburg.  Effectively involve volunteers in all aspects of AARP’s work with community partners including external organizations, academic and business communities, policy makers, volunteer teams and chapters.  Develops and strengthens relationships with community partners including external organizations and policy makers. Works closely with State Advocacy Manager and State Community Outreach Manager to develop and implement local, state, and federal advocacy as well working closely with our Communications and Marketing team members to identify and create innovative and engaging member experiences that advance AARP’s strategic priorities.


1. Serves as a member of the state office team in PA and is responsible for the development and implementation of AARP’s Community Presence strategy in the Capital Region, as well as directing community engagement and outreach activities, local member offerings, recruiting, training, and organizing volunteers, and managing volunteer teams for participation in AARP’s strategic and legislative priorities. This includes the development and implementation of strategic plans and activities related to AARP PA priority issues, and integrated strategic planning activities and projects.

2. Plans and executes integrated advocacy campaigns that include grassroots and key contacts mobilization, lobbying, community resources and organization, policy expertise, and political knowledge in support of AARP legislative goals at the community, state and national level.

3. Expands awareness of AARP and its priorities among community and public policy leaders.  Identifies and positions AARP as a critical voice for age-eligible individuals, and also demonstrates relevance to all generations (i.e., decisions being made today can often most affect those 49 or younger).  Manages and coordinates opportunities with public speaking venues and other high profile venues, in collaboration with the Communications team.  Enhances AARP’s reputation among non-traditional partners, including community leaders, businesses, educators, and policy makers.  Initiates new relationships and sustains existing ones.

4. Works with staff and volunteers to develop AARP’s presence throughout Harrisburg and the Capitol by strengthening visibility and awareness of AARP’s Brand, including planning and implementing a robust, innovative engagement and education strategy with activities that emphasize engaging volunteers and leaders.

5. Engages members, volunteers, and chapters in grassroots, community engagement, and policy maker relationship activities in support of the AARP state plan.  Organizes and maintains visible and effective coalitions and partnerships dealing with volunteer engagement, social impact, legislative, and member value strategic activities.  Makes presentations at workshops, forums and conferences, as appropriate.

6. Recruits, manages, and cultivates volunteer leaders and core volunteer teams that lend experience and expertise to the state team. Participates in training volunteers on priority issues, strategies, tactics, policies, relationship building, and state-specific political and communications processes.

7. Works in collaboration with Pennsylvania state office team and national office staff to promote AARP’s strategic issues, priorities, programs, and activities.  As appropriate, facilitates interaction and communication with national office partners to request technical assistance and ensure that the proper resources are available for staff and volunteers, including issue material, talking points, updates, and briefing materials as it relates to AARP’s State and National Strategic priorities.

8. Uses data-driven analytics and AARP tools to target audiences and track results.

9. Manages budgets related to specific job duties within the state plan.

10. Demonstrates AARP Leadership Behaviors in all interactions.

11. Other duties as assigned.


Completion of a Bachelor’s degree in Political Science, Human Resources, and/or Non-Profit Management, Social or Human Sciences, Marketing and Public Relations, or a related discipline and a minimum of 5 years of experience; or an equivalent combination of training and experience related to the duties of the position.  Travel up to 50%. Night and weekend hours as required to meet state office needs.
Demonstrates the following strengths:
• Understanding of community organizing, legislative advocacy, communications, marketing and public relations;
• Strong social media and writing skills and the ability to tell a cohesive story through visual elements; and familiarity with new media platforms.
• Ability to handle multiple issues and projects in a matrix team approach, requiring significant consultation and collaboration with colleagues;
• The ability to evaluate, analyze and adjust strategies and tactics in an ongoing, fast paced environment

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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Job posted: 2020-05-06