Brand PR Specialist

08 Nov, 2020

Jobs

Brand PR Specialist

Nestle USA
Arlington, VA

Come join the communications powerhouse behind a lot of your
favorites like DiGiorno, Stouffer’s, Coffee mate, Nesquik, Toll House, Lean
Cuisine, as well as new, innovative discoveries like Sweet Earth and Chameleon
Cold-Brew coffee. We’re seeking a driven, highly motivated PR specialist able
to juggle changing priorities with ease in a fast-paced, creative, and
collaborative environment. This role will support the Brand PR team and work
across all Nestlé USA brands.

This role will also assist in supporting our International
Premium Waters (IPW) division, a newly crafted category in Nestlé USA’s
portfolio passionate about elevating iconic brands including San Pellegrino,
Acqua Panna, and Perrier. As part of the IPW Marketing team, you will gain
valuable experience by supporting key objectives passionate about encouraging
demand, equity, and elevating our internationally-produced waters. This is an
exciting opportunity to support timeless brands recognized around the world!

Across our organization, we’re crafting a workplace where
collaboration is crucial, courage is rewarded, speed is encouraged, and agility
is the norm to delight our consumers every single day.

POSITION SUMMARY

  • Lead all aspects of the
    execution of external communications for various Nestlé USA brands.
  • Overall, this position is
    responsible for effectively supporting the Brand PR Managers on executing
    the PR plans and strategies for various brands, serving as an executional
    and tactical resource and partner for our Brand PR agencies.
  • Execute communications for
    brand’s initiatives, working with key partners of the divisions to determine
    and define the needs and communication strategy to reach the target
    audiences.
  • Provide communications
    support to the Brand PR Managers, as needed.

PRIMARY RESPONSIBILITIES

  • Support and amplify brand
    activities and messaging through public relations executional support,
    including:
  • Storytelling
  • PR “stunts”
  • Influencer partnerships
  • Ongoing news bureau
    activities
  • Reactive media management
  • Provide communications
    execution support to departments/functions within the business for their
    initiatives.
  • Support PR agencies and
    Brand PR Managers in all activities: plan execution, reviewing press
    materials and documents, results supervising and reporting; coordinating
    annual agency reviews
  • Prepare communications
    with fast turnaround time: writing, editing, video assets and producing a
    variety of communications for external audiences
  • Provide heavy
    communications support for meetings and other events as they arise
  • All other work as assigned

QUALIFICATIONS

Education

 

    • 2-5 years of experience in
      Communications
    • Bachelor’s Degree in
      Communications, Business, Public Relations, Marketing or other related
      field preferred

EXPERIENCE

 

    • Hands on experience
      supporting consumer PR campaigns
    • Proven track record to
      develop and successfully implement communications plans
    • Understanding of emerging
      trends and technologies influencing earned media
    • Previous experience with
      crisis/risk management
    • Effectively partner with
      PR agency as client to achieve balanced high performance
    • Agency work experience is
      a plus

SKILLS

 

    • Strategic, creative
      business thinking
    • Excellent writing, editing
      and verbal communication skills
    • Strong project and time
      leadership skills and the ability to manage various time-sensitive
      initiatives concurrently, balance multiple priorities, work with minimal
      direction, and meet deadlines
    • A strong sense of urgency,
      a high degree of initiative, and the ability to lead and/or participate in
      cross-functional teams with highly developed teamwork skills
    • Ability to work
      effectively with all levels
    • A high level of
      professional integrity and confidentiality
    • Demonstrated customer
      service orientation

The Nestlé Companies are equal employment and affirmative
action employers and looking for diversity in qualified candidates for
employment.

 LI-MS1

Learn more here

Job posted: 2020-11-08