Chief Marketing & Storytelling Officer
ABOUT COLOR OF CHANGE
Color Of Change is a high-impact, collaborative team of activists committed to making justice real for Black people, and passionate about designing strategic, creative, and winning campaigns. We are powered by our membership, and an ever-expanding, innovative team – in New York, Oakland, Hollywood, and Washington, D.C. with experience in strategy, organizing, media, technology, and organizational growth.
We believe in racial justice, we believe in Black brilliance, we believe we should leave no one in silence. We are a Black-led organization with a powerful multiracial team, made stronger by our ability to collaborate and leverage our diversity across gender, age, upbringing, education, talent, sexual orientation, and life experience. We are committed to high standards, high impact, and working with deep respect for one another, our members, and our partners. Until justice is real.
The Chief Marketing and Storytelling Officer will lead the execution of the Color Of Change brand strategy and content strategy, translating and advancing our values, vision, and efforts across a broad set of national influencers and grassroots activists.
The CMSO will harness the power of narrative to drive action and create change and support organizational efforts to deliver on our main promise: Provoking the level and frequency of action from our members and allies that will force decision-makers across government, industry, and culture to take action, and thereby achieve real-world impact and lasting, systemic change.
Reporting directly to the President, Rashad Robinson, and collaborating with other senior leaders, the CMSO will have lead responsibility for brand management, strategic content development, content distribution, and high-level media relations. The CMSO will also oversee the work of multiple departments focused on advancing the narrative and culture change work of the organization and help grow and execute the vision for growing and sustaining the brand and content strategy for the organization. This includes our communications/marketing efforts, social media and content, Hollywood work, and our growing change industry initiatives.
This person will ideally be located in Los Angeles or New York City, and willing to travel regularly as part of this role.
Own and develop strategic vision for the department; working in collaboration with the President, to research and create a strategy that illustrates strong theories of change and use both proven and experimental brand, marketing, and communications approaches to reach goals through successful execution.
Build and retain a talented team; manage effectively to implement strategy, achieve target goals and create new opportunities for impact. Support staff in leading research projects related to the issues covered by the department and use the research to – create written documents and visual presentations, including strategy decks, development proposals, and funder reports, identify and develop other support materials to help advance the campaigns and issues the organization is working to advance.
Manage and build strong external brand partnerships to further expand current work and issues to date. Manage the contact, outreach, follow-up, content development, and other functions required to maintain and grow influencer and institutional relationships that are critical to the organization’s success and growth, including work with consultants. Navigate a fast-paced schedule and diverse set of responsibilities that include a mix of influencer engagement, media and brand strategy and partnerships, speeches/public appearances, development and organizational management, and team professional development.
Coordinate and collaborate with the Marketing & Storytelling leadership team. Support team through team meetings (weekly), and in-person retreats to address short-term and long-term departmental strategies and goals. Work with the leadership team to coordinate department meetings and any departmental retreats.
Act as a strategic advisor to the President, Vice President, and Board of Directors while serving on the President’s Leadership team – a decision-making body that helps to guide the strategic direction and goals.
Act as a strong ambassador. Translate and advance our values, vision, and efforts across a broad set of national influencers and advocacy partners. You must have highly developed relationship-building skills and an ability to positively represent the organization to a variety of stakeholders. Be a visionary who can grow and manage our influencer engagement.
Measure Impact. Is it working? Rigorously analyze data, report out on the impact of our storytelling, communications, social media, and content to help foster and accelerate learning and innovation.
Engage actively and serve as a lead bridge across the organization to help break silos and develop an inclusive, learning-based culture to ensure our campaigns are supported and the value add of our marketing and storytelling efforts are reinforced to make real-world change in the lives of Black people.
Advance our Pop Culture, Hollywood, and Narrative efforts. A leader who is able to understand the value and impact of narrative, culture, and art on advancing our work and campaigns to tell the stories that will advance the issues that will lead to real-world impact for our members, allies, and the broader field. This also means you will help support strategy development and implementation of our Hollywood and Influencer Engagement-based work.
We don’t like to insert a long list of “must-haves” here. What we know is that this is not a traditional communications role with the main focus on PR. We are looking for a creative and strategic leader with vision and insight, recognizing that person could come from a range of marketing and content backgrounds.
- Strong management skills and experience cultivating and retaining talent.
- Impeccable writing and verbal skills. The ability to communicate information clearly is fundamental to this role, especially via reports, strategy decks, memos, and other strategy-related documents.
- Strong public speaking skills and experience presenting to groups along with an ability to inspire colleagues and peers around a common mission or set of powerful ideas.
- Strong organizational and financial management skills and experience with budgeting and planning.
- Highly strategic mindset, including strong instincts and a demonstrated ability to identify media moments and opportunities, and to develop, execute and deliver on plans for growth.
- Excellent interpersonal skills. You are confident in interacting with other staff, external partners, organizations, and consultants.
- Ability to effectively use a Black/racial justice frame of reference to write strong and persuasive strategic plans and program development materials.
- Believe strongly in the ability of grassroots efforts – particularly member-driven strategic, collective action – to change the course of history.
- Commitment to confidentiality and ability to exercise absolute discretion.
- Able to work independently and cross-functionally in a fast-paced environment and under tight deadlines to meet goals, with a proactive approach.
- Dedication and ability to work flexible hours, and travel (15-45%).
COMPENSATION & BENEFITS
The starting point for the CMSO’s annual salary will be $195,000, and the final salary will be based on experience and location, and commensurate with qualifications and experience. Color Of Change also offers a generous and comprehensive benefits package.
HOW TO APPLY
Click the “Apply for this position” link and submit a resume and cover letter. Your cover letter should include the question: Why do you want to work at Color Of Change?
Color Of Change (COC) is an equal opportunity employer. COC prohibits unlawful discrimination against any employee or applicant for employment based on race, color, religion, sex, gender identity, age, national origin, genetic characteristics, disability, status as a special disabled veteran or veteran, marital status, sexual orientation, sexual identity or any other basis prohibited by law.
Job posted: 2021-05-23