Chief Public Affairs Officer

25 Jul, 2022

Jobs

Chief Public Affairs Officer

Northern Virginia Association of Realtors (NVAR)
Fairfax, VA

NORTHERN VIRGINIA ASSOCIATION OF REALTORS®
POSITION DESCRIPTION
CHIEF PUBLIC AFFAIRS OFFICER
(Exempt, Management Position)
The Chief Public Affairs Officer is a senior level position which brings together all NVAR advocacybased communications and association advocacy activities under one umbrella to lead and advance
leading-edge advocacy-based strategic media relations and initiatives at the national, state, regional and
local levels. This position leads, and collaborates with, a powerful external alliance of business
professionals and organizations working to advance public policies and media initiatives that build
strong communities, protect property interests, and promote a strong business environment in the U.S.
The Chief Public Affairs Officer will be responsible for the planning, developing, and implementing
advocacy-based strategic communications, public relations, and legislative and regulatory activities
within the NVAR organization. They will lead and coordinate effective advocacy-based national,
regional, state, and local media efforts, advocacy-based community and public relations, advocacybased crisis communications and branding, and all government affairs and regulatory outreach efforts.
Reporting to the CEO as a member of the C-Suite Senior Management Team, the Chief Public Affairs
Officer is responsible for both the strategic leadership and the day-to-day management of all aspects of
the association’s advocacy-based communications, media, and advocacy efforts on behalf of all its
varied internal and external audiences. They will provide leadership and management oversight to the
Senior Vice President of Public and Government Affairs, and to the Director of Government Affairs.
The Chief Public Affairs Officer plays a crucial, collaborative role ensuring all advocacy-based
communications and government affairs activities are fully aligned and strategically leveraged to further
the vision, mission, and goals of the Association, especially with regards to any new external innovative
initiatives and new internal projects developed and launched by NVAR and its partnering organizations.
Duties and Responsibilities:
Public Affairs and Advocacy-based Communications & Leadership:
Leads, manages, and provides strategic oversight to the Government Affairs Department and is
responsible for government affairs strategies that advance the Association’s mission and goals with
national, regional, state, and local elected officials.
Establishes and implements short- and long-range organizational goals, objectives, strategic plans,
policies, and operating procedures for the Government Affairs Department; monitors and evaluates
programmatic and operational effectiveness, and effects changes required for improvement.
Provides frequent updates to the CEO and senior leaders, other members of the NVAR C-Suite Senior
Management team, and the Board of Directors.
Establishes and maintains constructive relationships with elected and appointed officials on a federal,
state, and local level and invests considerable time and energy in prioritized networking activity.
Apprises the CEO and the Association’s leadership of pertinent legislative issues, external factors, and
policy proposals and actions that could impact the Association, the field of Real Estate, the profession of
being a Realtor®, and the Northern Virginia marketplace.
Understands, communicates, and advocates the Association’s priorities to governmental officials,
national, regional, and state organizations, and other government entities on key legislative and
regulatory issues related to Northern Virginia real estate and on third party research into Northern
Virginia marketplace trends.
Serves as a key representative for the Association at legislative sessions, before State bodies, regional
bodies, and Federal agencies in support of Realtor Association’s goals and objectives.
Shapes and influences legislative programs and other critical business issues in alignment with the
Association’s goals and objectives. Works with lobbyists and legislators in establishing and
implementing a lobbying strategy, both proactive and responsive.
Prepares communications to and for key stakeholders, including the CEO and Board of Directors,
regarding pertinent issues on legislative and regulatory changes; directs and oversees the development of
materials in support of the government affairs agenda, such as talking points, legislative summaries,
factsheets, testimony, reports, and letters. In collaboration with the CEO, participates with senior
leadership on institutional planning, policy development, and problem resolution.
Leads, manages, and provides strategic oversight to the work of multiple marketing, communications,
public relations, and other cross-functional and cross-organizational teams. Guides, leads, reviews,
verifies, observes, and manages the work of people reporting directly and indirectly to you. Performs
needs analysis, arranges, coordinates, delivers, evaluates, and monitors staff development.
Ensures accountability for the performance and results of all advocacy-based communications and
marketing campaigns. Directs the strategic planning, direction, and goal setting for the division and
multiple subordinate functional areas.
Prepares internal and external advocacy-based correspondence on behalf of the NVAR Office of the
Chief Executive Officer and the NVAR Board of Directors for distribution to target audiences. Advises
and assists the CEO on coordinating communications in critical and at times sensitive messaging to the
membership and various other stakeholders.
Coordinates advocacy-based communication between the Association and the NVAR leaders, the
NVAR members, NVAR strategic partners, elected officials, media and community members. Ensures
all divisional and departmental leaders have consistent advocacy-based messaging and clarity on talking
points in advance of any important Association executive messages being delivered to members and
stakeholder groups.
In collaboration with the CEO, creates and pursues national, state, regional, and local advocacy-based
public relations and advocacy-based media strategies, each clearly defined with distinct approaches.
Develops a rapport with members of media outlets for television, radio, digital publications, podcasts
and other channel exposure. At times, and as determined by the CEO, the position will serve as an
advocacy-based media spokesperson for the Association.
Develops, implements and continuously improve the Association’s Advocacy brand and policies
throughout all areas of the organization. Identifies advocacy-based story ideas and shapes key messages
to generate positive coverage of the Association advocacy-based activities.
Develops and implements an annual comprehensive advocacy plan, including processes to measure the
effectiveness of communications strategies and activities. Proactively anticipates advocacy and R-PAC
communication needs throughout each calendar year and prepares executive messaging matched with
the appropriate voices and leaders.
Expands advocacy-based social media accounts into mature, robust messaging platforms while growing
engagement rates. Identifies new platforms to build and introduce to the Association’s social media
portfolio.
Develops and maintains advocacy-based communication templates and strategies, talking points, media
statements, FAQs, internal updates, social media response plans. Responds to sensitive advocacy-based
media relations situations and leads advocacy-based crisis management communication response teams
as needed.
In collaboration with the CEO, designs, establishes, and maintains an organizational structure and
departmental staffing with the necessary expertise to effectively accomplish the organization’s goals and
objectives; oversees recruitment, training, supervision, and evaluation of divisional and departmental
staff.
Performs other job-related duties as assigned.
Supervisory:
Senior Vice President of Public and Government Affairs
Director of Government Affairs
Required Minimum Qualifications:
Education and Experience:
• Bachelor’s degree required, preferably in related field; Advanced degree (e.g. JD, MBA,
MPA, MPP) preferred
• 12+ years of combined experience in advocacy communications, political marketing, public
relations, media relations or production, advocacy communications, and /or government
affairs or related experience
• Six years of managerial experience
NVAR’S Corporate Culture:
• Internally: NVAR is an environment where employees take pride in their work, enjoy and have
fun with it, understand where they fit into the big picture, and feel supported by management and
their colleagues.
• Externally: NVAR is a growing association that provides incredible value to members, operates
strategically and efficiently, and is a community and industry-leading organization.
NVAR’S T.E.A.M. Values:
• Team Player: Works well with others; solution-focused; communicates effectively; increases
opportunities for personal, professional and cross-organizational success and growth; says “we”
instead of “I”; embraces different perspectives and diversity of ideas.
• Excellence: The consistent pursuit of excellence is essential to everything that we do. High
quality output, continually learning and improving. Honesty and integrity are essential values to
achieve excellence.
• Ambitious: Thinks big; challenges themselves to take risks; raises the bar, brings a high level of
energy and performance to their work to energize and elevate themselves and others.
• Motivated: Drive, effort, enthusiasm, passion and intense desire to accomplish goals and
achieve success, personally, professionally and cross-organizationally.
NVAR’S Workplace Environment:
Located in Fairfax County, VA, the NVAR headquarters was built green and is LEED GOLD certified.
Just minutes away from the Nation’s Capital, NVAR is an $8M revenue organization with over 32 staff
who serve nearly 14,000 business professionals that transact over $19 billion in sales volume throughout
the greater Washington DC Metro area.
NVAR is a trusted voice for the real estate industry and a premier regional partner to the National
Association of Realtors® (NAR), America’s largest trade association.
Recognized by Washington Business Journal as the region’s Largest Business Advocacy Groups in
Greater DC region, this award-winning association fosters a culture of innovation, collaboration and
industry impact.
Under the leadership of its CEO, who has been listed on the ‘Power 500’ list of the most powerful and
influential leaders by Virginia Business and is currently Chair of NAR’s Association Executives
Committee, NVAR has earned multiple awards and recognition for its work in global real estate, website
design, political advocacy, media relations and more.

Learn more here

Job posted: 2022-07-25