Chief Staff Officer for Communications
The purpose of this position is to provide strategic oversight and coordination of ASHA’s communications efforts involving all internal (members, affiliates, volunteer leaders, and staff) and external (nonmembers, third parties, general public, and policy makers) individuals/groups. The incumbent serves on the National Office executive management/Facilitating Team, which is responsible for determining office-wide policies and procedures that enhance the National Office work effort and culture. As chief communications expert and authority, the CSO for Communications works closely with the Chief Executive Officer, Board of Directors, other groups of volunteer leaders, and ASHA staff in communicating the Association’s priorities, services and resources, positions, values, and value proposition with the goal of supporting and enhancing ASHA’s position as the leading U.S. authority and resource on audiology and speech-language pathology matters.
- Develop, lead the implementation of, and provide strategies and oversight for communications efforts that support and help achieve the objectives of ASHA’s Strategic Pathway.
- Work with staff and volunteer leaders to identify and leverage communications opportunities; manage communications risks and crisis communications with respect to external and internal audiences.
- Oversee, guide, and inform the content and processes related to communicating ASHA’s brand, value proposition, organizational and strategic messaging as well as member communications and National Office/employee communications.
- Provide counsel and broad strategic monitoring for all communications activities of the Association; facilitate consistency in messaging, brand voice and overall brand integrity across all communication channels including: traditional, digital, social and video throughout the organization; ensure integration of overall internal and external communication strategies to maximize support of the professions and the Association’s mission.
- Advise staff and volunteer leaders to help them effectively communicate and engage with key audiences, including ASHA members and potential members and local, state, national, and international entities.
- Work with other members of the Facilitating Team to provide leadership, strategic thinking, and planning for the National Office and to ensure consistent organization-wide messaging.
- Coach the Creative Media, Digital Communications, Membership, and Public Relations units (and other units as assigned by the Chief Executive Officer); see that these units present a coherent and unified voice of the Association and help them determine their work priorities and meet their goals.
- Serve as a communications counsel and strategic partner to all other National Office units, including those that focus on credentialing, government relations, marketing, practices, professional education, and science and research.
Knowledge Typically Acquired Through
- 12–15 years of progressive communications experience
- management experience in a complex or member-driven organization, including the motivation, development, and direction of 10 or more staff
- Managing a budget of $1 million or greater
- Certified Association Executive preferred
Scope and Depth of Technical Skills/Knowledge
- Demonstrated track record in the development, management, and execution of integrated and impactful communication strategies
- Demonstrated track record of strong persuasive communication skills and use of multiple and diverse communications channels and media, including social media to engage audiences and achieve desired outcomes
- A broad knowledge of education, health care, and/or science and an understanding of the current public policy and media landscape is a strong plus
Scope and Depth of Non-Technical Skills/Knowledge
- Facilitative approach to management and strong facilitative leadership skills, including the ability to encourage initiative and collaboration among staff, members, and volunteer leaders
- Demonstrated ability and commitment to a team approach in achieving work goals
- Strategic and creative approach to work
- Ability to produce effective outcomes in the face of tight deadlines and conflicting perspectives, in situations that may require time limited and substantial multi-tasking
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Job posted: 2021-08-23