Communications and Advocacy Director

25 Apr, 2022


Communications and Advocacy Director

Northwest Arkansas Workforce Housing Center
Bentonville, AR


The new Northwest Arkansas Workforce Housing Center (WHC) seeks an experienced advocacy and communications strategist to lead a housing affordability campaign. This is an opportunity to shape a housing narrative that leads to impact. This position will work across multiple sectors and a diverse group of community, business, and political leaders to engage a cross-sector coalition of communicators and influencers.

The WHC is looking for strategic, creative applicants who understand how communications can be a powerful and effective advocacy tool. Proven expertise in political or issue campaign communications is essential. Excellent communication, interpersonal, and organizational skills are a must.

Learn about Northwest Arkansas here:


The Northwest Arkansas Council launched the WHC in March 2021. The mission of the WHC is:

  • To provide strategic regional leadership, expertise and resources to strengthen communities by expanding housing for working families near employment, commercial, and cultural centers in Northwest Arkansas.
  • Recent regional data highlights the increasing housing affordability challenge in Benton and Washington counties. Eighty thousand families are expected to move to Northwest Arkansas’s four largest cities by 2040 and half will need workforce housing. The supply of housing does not meet current demand, and the region’s rate of growth, 30 new residents a day, will exacerbate this gap.


  • WHC is ambitious in its approach and is seeking to address housing attainability. The scope of work of the WHC includes partnering with a CDFI to build a substantial housing fund to bring capital solutions to the market and advocating for housing affordability as a priority across Northwest Arkansas.



  • Execute strategic communications that advance the WHC’s goals
  • Design and execute a hearts and minds campaign for workforce housing in Northwest Arkansas
  • Build relationships with a range of stakeholders at both the grass-roots and grass-tops level, including housing organizations, culturally-specific nonprofit organizations, faith-based leaders, housing developers, financial institutions, university staff, influencers, and journalists to advance the WHC’s work
  • Design earned, owned, and paid communications strategies to help reach programmatic goals
  • Generate content for earned, owned, and paid media
  • Identify, create and organize media opportunities
  • Manage external consultants
  • Other duties may be assigned




Education / Licensure:

  • Bachelor’s degree in communications, public relations, political science, or a related field



  • At least 7 years experience working on political or issue-specific campaigns, with increasing levels of responsibility
  • Written news releases, talking points, and key messages for a diverse set of stakeholders
  • Managed social media and have basic knowledge of content management skills and the ability to identify measures of a successful digital campaign
  • Built coalitions across a diverse set of stakeholders to advocate for change
  • Designed and executed a campaign

Knowledge, Skills & Abilities

  • Excellent writing skills, with ability to distill complicated ideas into clear, understandable messages
  • Clear understanding of how to set and implement strategy
  • Ability to manage projects from conception to execution
  • Insight to know which stakeholders to incorporate into different projects at different times
  • Can incorporate feedback from multiple stakeholders while moving projects forward
  • History of professional and personal integrity
  • Comfortable speaking publicly
  • Knowledge of housing, real estate, development, banking or finance a plus
  • Second language a plus

To Apply:

  • Send resume and cover letter to


Candidate must meet the requirements of the full job description as stated throughout the duration of employment with the Northwest Arkansas Council.

Work EnvironmentLocal remote work arrangement with occasional office presence as required.

Wage Status: Exempt “salary status”                                                                            

About the Northwest Arkansas Council

Established in 1990 by Sam Walton, John and Don Tyson, J.B. Hunt, Mark Simmons and other business leaders, the Northwest Arkansas Council is a private, nonprofit organization working to advance job opportunities, talent recruitment, workforce development, physical infrastructure, health care, DEI, and quality of life in the region. Most of the Council’s more than 100 members are companies, including Walmart, Tyson Foods, J.B. Hunt Transport Services, Inc., Simmons Foods, George’s, Inc. and the University of Arkansas.

Over the years, the Council led the effort to open a new regional airport to serve the thriving business community, and it continues to play important roles in the investments into businesses, entrepreneurs, highways, water systems, schools, arts and cultural centers, and thriving downtown squares.

With core funding from the Walton Family Foundation, the Walmart Foundation and its members, the Council excels at identifying challenges and championing solutions to enhance the prosperity of the Northwest Arkansas region. Learn more about the Council’s work at

The Northwest Arkansas Council is an equal opportunity employer and is committed to building and maintaining a culturally diverse workplace that is free of discrimination and harassment of any kind. We encourage women, minorities, individuals with disabilities and veterans to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

Job posted: 2022-04-25