Communications Director

29 Sep, 2021


Communications Director

Liberty Humane Society
Jersey City, NJ

Mission and Vision:

Liberty Humane Society (LHS) is a non-profit organization that provides contractual animal sheltering and control services to Jersey City, New Jersey. In addition to these services LHS offers direct support to members of the public seeking assistance with Trap Neuter Return (TNR), pet rehoming, and owned-pet medical or behavioral issues. Animal welfare is changing, and many of the policies and beliefs we once held about what was good for companion animals and people are no longer supported by national data. COVID accelerated many of these changes, resulting in a shift in national animal welfare best-practices and animal control recommendations that are very different from what the public has come to expect, resulting in a widening knowledge gap that is essential to address.

At the same time that larger animal welfare policies are evolving, so are the needs of our community. Liberty Humane Society is dedicated to building on its history to introduce new services in the future and create a best-practice animal welfare organization that works collaboratively with interested parties and the community to address human and animal needs. The needs are increasingly for affordable veterinary and behavioral care in under-resourced communities.

Hudson County is a resource desert when it comes to affordable animal services, and veterinary services are only increasing in cost. In order to offer culturally and financially sensitive access to necessary veterinary and behavioral care to the public at an affordable price-point, LHS must create both a business model and veterinary clinic from scratch, while still maintaining core programs. This means more proactively communicating with donors, stakeholders, and members of the general public to drive awareness of these shifts in need and support for expansion. Come and change the landscape of animal welfare with us.


Job Description:

Title: Communications Director (FT)

Salary range: $75,000-$85,000

We are hiring an experienced communications and public relations person to develop and implement an effective outreach program to critical stakeholders that supports the Liberty Humane Society’s current services and its plans for the future. The position calls for an entrepreneurial person who is passionate about animal welfare and human services, and is interested in applying communications skills in a public policy, program support, and donor engagement setting for its range of audiences that include local government officials, residents of Hudson County, as well as the Society’s employees. Reporting to the Executive Director, the Communications Director will support the Society’s services, events, and fund development efforts using an array of communications tools including, but not limited to, social media, traditional media and the organization’s website, promotional materials, policy papers and presentations. The Communications Director will also supervise and ensure the quality of work of one FT Development Coordinator, in addition to a range of outside contractors hired to support LHS’s communications goals. This is a highly collaborative position which will involve goal-setting and strategic planning with the Executive Director to ensure appropriate and timely progress and comfort with the subject matter, resources, and systems.

Specific Responsibilities:

–       Lead the strategy, frequency, and creation of the Society’s donor and public emails, appeals, and print newsletters, including the supervision of editorial, design, and production contractors;

–       Develop and oversee the strategy, tone, and placement of content for social media outlets (as currently created and managed by an independent contractor);

–       Draft press releases that engage targeted journalists as well as strategic content for the organization’s new blog (blog will launch in conjunction with the organization’s newly redesigned website, anticipated completion in November);

–       Maintain the communications database website (NationBuilder), and web-based systems (Bloomerang/GiveButter), including the appropriate segmentation of contacts and the development of email workflows and automations to various stakeholders;

–       Oversee the donor acknowledgement process, as currently implemented by the Development Coordinator (direct report). Participate in donor stewardship and cultivation to advance the organization’s fundraising goals;

–       Draft messaging and talking points that reflect the Society’s dynamic changes and updates, using data from shelter software (Shelterbuddy) and from program leads;

–       Approach each situation with humor, empathy, and a desire to create and communicate with honesty and integrity;

–       Manage all existing external-facing communication materials, in keeping with the organization’s graphic style-guide; collaborate with program and fund development colleagues to create additional digital and print materials that support their efforts and drive positive, measurable outcomes;

–       Support the Executive Director’s government and community relations activities and dialogue with appropriate communications tools, graphics, and public presentation support;

–       Initiate a crisis preparedness plan to enable the Society to respond quickly and effectively to emergencies and complex policy issues that arise;

–       Monitor the animal welfare and veterinary industries to stay on top of shifting trends.


Desired Skills:

–       Minimum of 5 years in the communications field

–       Exceptional written, communication, and information design skills

–       Familiarity with fundraising and donor support programs and systems. Annual fund experience a plus

–       Proven track record leading strategic social media and web/digital campaigns, including data segmentation, information workflows, and email automations

–       Excellent grasp of data and digital systems and an ability to quickly understand and learn new platforms

–       Ideally experience in, or exposure to, public affairs strategies and community relations

–       Awareness of community organizing and communication techniques for reaching local program participants and audiences of varying educational and cultural backgrounds

–       Confidence in respectfully communicating with team members and the public, who may have different or opposing views and values

–       Ability to move forward independently while keeping the Executive Director fully informed


Note: Please note that some on-site work in Jersey City, NJ is required. Flexible scheduling and remote work are possible for the right candidate.

Send resume and cover letter detailing interest in this position, along with salary requirements to

Job posted: 2021-09-29