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Application review will begin on May 20, 2022 and continue until the position is filled.
The Kentucky Center for Economic Policy (KyPolicy) seeks to hire a Communications Director. The position will develop and implement a comprehensive communications strategy that advances KyPolicy’s public policy goals. The position requires extensive media relations experience, excellent writing and editing, proficiency with social media, web management and graphic design, and time management and collaborative skills. Successful applicants will demonstrate a commitment to economic and racial justice.
KyPolicy seeks to build a thriving and equitable commonwealth and improve the quality of life for all Kentuckians through research, education and advocacy on important policy issues facing the state. KyPolicy is a nonprofit, nonpartisan organization and a respected provider of information and insight on the impact of policies on Kentucky communities. The organization strives for strategic, timely and analytically rigorous research as well as compelling, clear and accessible communications. KyPolicy seeks to influence public understanding and debate about state fiscal and economic issues and contribute to lasting improvements in policy. KyPolicy is a Mountain Association affiliate organization.
The duties and responsibilities of the Communications Director include the following:
Lead and manage the overall communications strategy
- Lead the organization’s brand, and seek to communicate it in a compelling and consistent manner across everything we do
- Lead our overall messaging strategy and keep a firm grip on effective messaging frameworks across our issue areas and organizational values
- Inform our research and advocacy strategies with an understanding of the political environment, news trends and cycles, and the various audiences we seek to reach
- Lead development of communications and digital strategies as part of issue campaigns
- Develop an overall strategy for using social media channels, earned media, email and other outlets to build an audience for our work
- Monitor the effectiveness of our communications and report back to KyPolicy on our communications results
Effectively communicate KyPolicy research and create compelling communications content
- Edit reports, briefs, blogs, campaign documents, etc., for substance, clarity and alignment with style guide
- Work with other staff to develop communications strategies for analyses, issue campaigns, events and other ways of sharing KyPolicy’s research and positions
- Create social media content that communicates the message of KyPolicy research and positions (Twitter & Facebook organic and paid posts, shareables, quotes, graphics, etc.)
- Draft press releases, press advisories, statements, op-eds, letters to the editor and other earned media communications
- Draft talking points, one-pagers, letter templates, phone scripts, ad campaigns and other issue campaign communications
- Administer digital strategies, including tracking ad budgets
- Produce videos and other multimedia products
- Work with graphic designer, web designer and other contractors to create layout for products and communications vehicles
Promote media coverage of KyPolicy work and positions
- Keep current database of reporter contacts
- Build relationships with reporters, conduct outreach to them based on issues they might cover, and field reporter requests
- Help prepare staff for media interview opportunities and provide feedback to develop their skills
- Organize press events, including press conferences and press conference calls
- Appear as spokesperson and representative in the media when appropriate
- Track KyPolicy’s media presence
Carry out general KyPolicy external and internal communications
- Coordinate a consistent organizational image in all external communications
- Produce KyPolicy e-news
- Work with the KyPolicy executive director and development staff on advancement materials (impact reports, case statements, brochures, funding appeals, grant proposals and reports, etc.) as needed Work with and provide communications support to partners and coalitions to advance narrative and policy goals
- Oversee the style guide and keep it up to date
- Provide training and feedback to staff on writing in the KyPolicy style
- Collaborate and communicate effectively with staff
- Participate in KyPolicy production processes and other opportunities to seek input, give and receive feedback, and garner approval on various policy products
- Participate in all programmatic and organizational meetings including supervisor check-ins, weekly meetings, race equity conversations, workplanning, board meetings and staff retreats
- Other duties as assigned
- Strongly articulated interest in and commitment to progressive social and economic change in Kentucky
- Bachelor’s degree in a related field
- Five years of experience in media relations, communications, journalism, public affairs or a related field
- Excellent writing and editing skills that demonstrate ability to simplify complex information
- Self-motivated, creative thinker with the ability to work both independently and as part of the team
- Knowledge of public policy
- Strong interpersonal communication and ability to work constructively in teams
- Able to perform assigned duties in a time-efficient manner
- Close vision with or without corrective lenses necessary for computer work
- Manual dexterity needed to operate computer
- Valid driver’s license, ability to drive, and either insurability on Mountain Association’s group vehicle policy or access to a reliable vehicle for regular trips
Preferred Qualifications and Characteristics
- Knowledge of and experience working in Kentucky policy and politics
- Experience working in nonprofit organizations and with advocacy efforts
This full-time position offers a competitive salary, with a range of $55,000 – $70,000 depending on experience, and a generous benefits package. The position’s location is flexible between Louisville and KyPolicy’s office in Berea, with work-from-home flexibility in place and regular travel to Berea for staff work/meetings, Frankfort and other Kentucky locations. At this time, staff have the option to work in our office building if they are fully vaccinated against COVID-19, and the option to work from home regardless of vaccination status. This position will be supervised by KyPolicy’s executive director, Jason Bailey.
KyPolicy is an equal opportunity employer, committed to equity and diversity, and we encourage all people to apply. KyPolicy is committed to ensuring the safety of all staff and people we work with. Our COVID-19 vaccination policy requires employees to be fully vaccinated to work on-site in our offices and places restrictions on unvaccinated employees. This policy requires all prospective employees, prior to their start date, to: (1) become fully vaccinated against COVID-19 and provide proof of vaccination, or (2) request and obtain approval for an accommodation for a medical or religious exemption, and/or (3) work with the KyPolicy and the Mountain Association to develop a COVID-19 safety plan. Employment is contingent upon the development of a viable plan that meets the needs of the organization and the requirements of the position.
Please e-mail your resume, a cover letter specifically explaining why you are a good fit for this position, and three writing samples most relevant to the position, to email@example.com. We will ask candidates selected for second interviews to provide contact information for three references. Our hiring process typically includes two rounds of interviews and a skill-based activity.
Applications submitted before 5 p.m. ET on May 20, 2022 will receive priority review, but application review will continue until the position is filled. The interview process may include in-person and remote interviews, depending on pandemic conditions. For more information about KyPolicy visit kypolicy.org/about/.
Job posted: 2022-05-07