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The Communications Director is responsible for creating, overseeing, and implementing traditional, digital, and social media outreach strategies for a two-person team, providing leadership in five key areas.
I. Strategy: Communication is core to ITEP’s work, and the Director must understand how effective communication shapes policy debates. The Director:
- Is part of ITEP’s leadership team and works closely with the executive director, other directors and researchers to explore emerging research ideas and provide counsel on framing and messaging for ITEP’s analyses, including ITEP’s regularly published flagship reports on state tax systems and corporate taxes. • Stays apprised of policy proposals, political developments and public sentiment on taxes and related issues. Knows or is willing to learn about tax policy trends.
- Develops and executes communications strategies to support ITEP’s goal of ensuring its data and research influence the public narrative around tax policy and related legislative proposals. Oversees social media and digital strategies and executes on traditional media.
- Understands public perception of ITEP and advises to strengthen and protect the brand and position the organization within a range of advocacy and research groups with a tax policy focus.
II. Media relations: ITEP’s work is regularly cited by major media outlets. The Director will expand this capacity. The candidate must be an experienced media relations lead who has pitched stories to news reporters (print, online, broadcast, podcast), secured media coverage and managed the release of major and minor reports. In addition, the communications director will work with senior researchers to provide guidance on how to build their external profiles as subject matter experts.
III.Outreach: ITEP’s research is effective in part because state and national partners and advocates use it in their work. The director will establish and maintain relationships with partner organizations, understand their work and identify opportunities to collaborate or elevate other research with a link to tax policy. The director will be savvy, understand the best audiences, and work with colleagues to package research, ensuring partners and advocates have the tools and information needed to share ITEP research with their networks.
IV. Writing: The director must distill complex tax policy information for varied audiences by writing press releases, statements, and toolkits and working with researchers to shape op-eds and other products.
V. Editing: The integrity and clarity of our research are essential. The director will edit publications and work with the leadership team to determine the best processes for quality control to ensure ITEP publications and external communications meet the highest editorial standards.
I. Supervisory: Supervise ITEP’s digital and creative manager, who is responsible for ITEP’s visual content, including designing reports, creating social media collateral such as infographics and memes, posting to the website, and developing video content, managing ITEP’s e-communications and social media accounts.
II. Social media: Work with ITEP’s digital and creative manager to: ensure social media strategies and messaging align with ITEP’s broader communications strategies; identify best practices for boosting social media engagement and following, and remain up to date on the evolving ways the public is consuming and engaging with content on social media.
III. Website: Work with the digital and creative manager to review analytic data on website visitors, make sure ITEP’s website is updated with its latest content, and ensure that site visitors can navigate content.
IV.Citizens for Tax Justice: CTJ is ITEP’s C4 advocacy arm and a legacy brand centered on tax justice. The communications director will occasionally provide counsel on the best strategies for using this resource to contribute to campaigns around progressive tax policy legislation or proposals.
Tax policy is deeply connected to other policy and social issues, so a range of backgrounds are compatible with this role. It helps if you are mission-driven, can get excited about tax policy, and can write and talk about it with conviction. Experiences that could contribute include policymaking, campaigns, research, advocacy, public affairs, unions, or philanthropies. Highly qualified candidates can show demonstrated competence in the primary responsibility areas. During the selection process, candidates will outline their approach to strategic communications and narrative change. Experience leading communications work is required, and supervisory experience is highly desired. Candidates should want to work in a collaborative environment and have at least ten years of experience in communications and a bachelor’s degree.
How to Apply
Job posted: 2022-05-07