The Communications Director is a shared position between Washington Environmental Council (WEC) and Washington Conservation Voters (WCV). The core responsibility of the Communications Director is to advance both organizations’ missions and strengthen our brands by using a strategic mix of communications channels, tactics, and tools. The Communications Director works with the CEO, Senior Management Team (SMT), and program staff to develop and implement long-term communications goals and project-specific communications plans.
The Communications Director oversees a team of three communications staff to raise the profile of the organizations, build the number of contacts we reach, and communicate with people in ways that motivate them to help advance the work of WEC and WCV. The Communications Director works with the development team to ensure our outreach to donors is strong and on message; with our field team to build the universe of people we are able to reach and engage; and with program, government affairs, and political staff to ensure our messages, materials, and media coverage support our long-term goals. The Communications Director reports to the CEO and is a member of the SMT.
Washington Environmental Council (WEC) is a nonprofit, statewide advocacy organization. For over 50 years, WEC has brought people together to solve Washington’s most critical environmental issues. WEC builds power for the environmental movement by building partnerships, mobilizing the public, connecting voters to decision makers, and taking legal action. Our mission is to protect, restore, and sustain Washington’s environment for all.
Washington Conservation Voters (WCV) ensures Washington’s decision makers keep our environment protected, healthy, and vibrant. Over the last 35 years, we have elected environmental champions, held our elected leaders to the highest standard, and built statewide momentum for environmental campaigns through innovative voter outreach efforts and community organizing. WCV is committed to making sure all people in Washington state have a healthy environment and a strong, sustainable economy.
By effectively combining the policy know-how of WEC with the political know-how of WCV, we have reshaped how environmental protection is achieved in Washington. With one shared CEO, our organizations work in partnership as each pursues its unique mission. Combined, we have a staff of 35 and work in a LEED-certified building in downtown Seattle with a view of Elliott Bay. Given the current pandemic we are working remotely and foresee doing that for an extended period of time. Our teams have access to a variety of online tools and systems that support working remotely. Our expectation is that we will eventually return to some schedule of safely working together in our downtown office.
We offer competitive salaries, good benefits, and the opportunity to make a difference. We are committed to a diverse, socially just, and welcoming work environment and people of color, people with varying abilities, and people of all sexual orientations and gender identities are especially encouraged to apply. We continue to advance the application of an environmental justice lens to our work, and are led by a CEO who is a woman of color.
Compensation and Benefits
This is a full time, exempt position with a salary range of $75K to $85K depending on experience. We also offer a generous benefits package including medical and dental insurance, 401k plan and organizational match of up to 3% of your annual salary, a flexible spending account, paid vacation and sick leave, ten paid holidays per year, an unlimited ORCA transit pass, and if you work for seven consecutive years you are eligible for a two-month paid sabbatical. We welcome new and diverse people to a great team who together shape environmental protection in Washington.
Please submit a cover letter and a resume here. No phone calls or mailed applications please. Applications will be accepted through Friday, August 14th, 2020.
Washington Environmental Council is an equal opportunity employer committed to dismantling structural racism and creating a welcoming work environment. WEC does not discriminate on the basis of age, race, gender, religion, marital status, veteran’s status, national origin, disability, or sexual orientation. People of color, people with disabilities, and people of all sexual orientations and gender identities are especially encouraged to apply.
Strategy and Planning
- Develops and executes communications plans designed to advance the programmatic and organizational goals of the WEC and WCV Strategic Plans. This includes developing an overarching communications plan for each organization with sub-plans for specific programs and projects, as well as our legislative and political yearly campaigns.
- Develops common language to use to connect traditional environmental issues and racial and environmental justice. Works with staff to incorporate this language into all organizational communications.
- Works with both Boards of Directors to build organizational profile. Informs board members of progress and provides talking points and other tools so they are well-equipped to be effective ambassadors for both organizations.
- Ensures WEC and WCV build and maintain organizational media presence, visibility, and credibility, proactively seeking out and securing earned media coverage.
- Collaborates with communications and program staff to build and cultivate relationships with key media outlets. Ensures the production of press materials and press events as necessary.
- Maintains positive working relationships with key communications staff in the environmental and larger progressive community.
- Determines how the organizations can best bring our communications expertise and resources to key coalition efforts. This includes shaping WEC and WCV’s role and determining staff involvement.
- Works with each program lead to identify communications opportunities to advance programmatic goals and prioritizes competing needs appropriately. This includes mapping out strategies, messages, and tools.
- Manages most public opinion research including identifying needs, working with consultants, and ensuring that results and recommendations are incorporated into our communications work.
- Develops and helps identify resources for occasional paid media campaigns.
- Establish WEC/WCV program leads as well as the programs themselves as key media thought leaders for state environmental issues.
- Ensures that WEC and WCV have effective email programs. This includes working with communications staff to set benchmarks, measure progress and collaborate with members of the Development, Field teams and other program staff.
- Ensures that WEC and WCV each have strong and effective social media programs and websites.
- Supervises the creation of video, digital and printed communications materials. This includes assisting communications staff with project management and working with outside vendors. Products include: program and organizational videos, a bi-annual printed newsletter, impact reports, legislative accountability products, and campaign and project communications collateral.
- Collaborates with Development team on events and messaging to ensure that WEC and WCV’s organizational narratives are clear and compelling. This includes shaping verbal and visual content at events and producing supporting materials.
- Ensures communications follow guidelines and best practices and legal requirements for 501(c)(3) and 501(c)(4) organizations.
- Integrate measurable benchmarks and reporting mechanisms and continue to help inform growth across all outreach platforms.
- Supervises a team of three or more communications staff.
- Works with Administrative Director to ensure that WEC and WCV have the correct technological tools in place for internal and external organizational communications.
- Serves on the SMT to help guide both organizations.
- Works with CEO and Development Director to cultivate and maintain relationships with funders who prioritize communications work.
- Knowledge of environmental issues, state political landscape, and a commitment to protect, restore, and sustain Washington’s environment.
- Strong commitment and application of racial equity and environmental justice principles.
- Expertise in developing strategic communications and marketing initiatives to advance organizational goals.
- Ability to lead communications efforts on legislative and policy campaigns.
- Ability to set priorities and manage multiple short-term and long-term projects simultaneously.
- Proven ability to work collaboratively with other organizations or entities and form strong working partnerships.
- Excellent written and verbal communication skills.
- Knowledge of and interest in existing and emerging communications technologies and social media channels.
- Understanding of, and experience working with, diverse populations, specifically communities of color.
- Ability to use online web based software to work remotely as needed.
- At least 5-7 years of experience with communications in non-profit, advocacy, political campaign, or equivalent settings.
- Good working relationships with state and local media.
- Understanding of politics and advocacy.
Job posted: 2020-07-17