Communications Manager

08 Mar, 2021


Communications Manager

Southern Black Policy and Advocacy Network
Dallas, TX

Communications and Network Manager
Position Description

The Communications and Network Manager plays a key role in leading SBPAN’s efforts to communicate our mission, activities, priorities, and inspire action ensuring the organization’s influence and impact are well understood.

The Communications and Network Manager identifies communications needs; designs, manages and improves communications structures and processes; establishes and implements the organization’s overall strategic communications plan; sets direction for and manages SBPANs key communications products and channels; collaborates with staff to facilitate their expert input into communications materials; supports both staff and partners to engage in shared communications efforts and campaigns; and ensures that the organization effectively addresses the information needs of our audiences, including advocates, researchers, funders, policy makers, product developers and the media.


  • Develop and oversee the implementation of SBPAN’s strategic communications plan.
  • Work closely with SBPAN’s CEO to amplify the impact of SBPAN’s programs through communications.
  • Conceptualize and lead proactive and reactive advocacy communications campaigns.
  • Design and manage effective systems for the development, approval, and distribution of the organization’s communication products and anticipate and respond to urgent and emerging issues.
  • Maintain a consistent focus on the organization’s voice, visibility and influence.
  • Ensure consistent messaging and quality across SBPAN communications products and platforms and meet the needs of priority audiences.
  • Ensure SBPAN’s website, social media platforms, design and data visualization techniques are dynamic, current and effective.


  • Manages company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.
  • Engages in social media presence creation on new and emerging social media platforms
  • Creates dynamic written, graphic, and video content.
  • Optimizes content following search engine optimization (SEO) and pay-per-click (PPC).
  • Creates content that promotes audience interaction, increases audience presence on SBPAN sites, and encourages audience participation.
  • Analyses and reports audience information and demographics, and success of existing social media projects.
  • Proposes new ideas and concepts for social media content.
  • Works with marketing and social media team members to coordinate ad campaigns with social media strategy.
  • Writes and distributes e-newsletters to subscribers.
  • Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits.
  • Oversee media cultivation and strengthen SBPAN’s relationships with key media outlets.
  • Work closely with the SBPAN staff and consultants to enhance the organization’s training and presentation strategies.


  • Direct SBPAN’s portfolio of communications consultants.
  • Partner closely with Southern Black HIV/AIDS Network and other health equity networks to develop systems to support the smooth functioning of internal communications, the sharing of information and perspectives on developments in our programs and the field, and the creation of opportunities for staff to consult on organizational policies, positions and identity.
  • Manage and support initiatives to build staff communications skills including presentation, training, science writing, social media and more.
  • Facilitate critical reflection on communications results and sharing of lessons learned with SBPAN staff, partners and stakeholders.
  • Provides administrative support for the Network.
  • Prioritizes work according to Network needs; determines workflow problems and develops
  • Receives, sorts, analyzes, and summarizes material for the preparation of reports;
  • Prepares advanced word processing, spreadsheet, and presentation documents as assigned including manuals, brochures, reports, budget documents, and PowerPoint presentations.
  • Assists in the development of program evaluation tools, techniques, and methods.
  • Assists in the development and implementation of quality assurance/quality improvement measures for the Network


  • 4-6 years of experience in communications, including designing and implementing strategic communications campaigns on public health, scientific research, human rights or related issues;
  • A record of success building new or evolving communications teams and departments to meet the needs of a dynamic and growing organization.
  • Excellent writing, editing, content development and presentation skills.
  • Ability to translate complex scientific information into accessible, actionable messaging and materials for a variety of audiences.
  • Able to manage multiple, complex projects simultaneously.
  • Knowledge of and commitment to HIV/AIDS and other public health policy issues and programming.
  • Demonstrated success navigating fast-paced, rapidly changing environments; experience creating strategies, processes, and infrastructure that can maintain consistency while being innovative and flexible.
  • Able to thrive within a dynamic, fast-moving and highly interactive organization.
  • Experience with and enthusiasm for mentorship and staff development; ability to manage up, down and across, and ability to instill colleagues with a sense of shared commitment and purpose.
  • Demonstrated commitment to responsive, accountable leadership and the ability to model and encourage those values organization-wide.
  • Excellent multicultural and interpersonal communication skills, including the ability to facilitate relationships; interact effectively with others inside and outside the organization; and engage with staff, collaborators and partners from a wide range of backgrounds and cultures.
  • Highly organized, responsible, self-starting, independent and able to take initiative.
  • Advanced skills with PowerPoint and data analysis a plus.
  • Authorization to work in the United States.

SBPAN Priorities

  • Strengthen the capacity of Black communities and leaders in the U.S. South to engage in health policy deliberations in order to improve federal, state, and local policy, programs, and research.
  • Expand the Black health policy and advocacy leadership pipeline in the U.S. South.
  • Enhance the collection and analysis of data to inform solutions for addressing social and economic drivers of poor health outcomes impacting Black communities in the U.S. South.
  • Improve the information dissemination and mobilization of health policy and advocacy among Black communities living in the U.S. South.

Our Value Proposition

  • SBPAN increases the capacity of Black communities and leaders to make meaningful public health policy and advocacy impact in the U.S. South.
  • SBPAN leverages data, evidence-informed solutions, and a culturally competent lens to develop education and trainings to build and advance leadership, mobilize communities, and influence policies that improve the health, social, and the economic wellbeing of Southern Black communities.
  • Through information dissemination, networking, and advocacy, SBPAN connects local and state leaders across the U.S. South so that collectively, more can be shared—and advanced—across the region on behalf of Black lives, and to counter historic public health imbalances across the southern region of the United States.

The Southern Black Policy and Advocacy Network, Inc. (SBPAN) is a non-profit 501(c)(3) organization with the mission of improving health outcomes and reducing social and economic disparities impacting Black communities in the U.S. South. The mission of SBPAN is accomplished through training, education, advocacy, and mobilization. SBPAN is a Black indigenous health policy and advocacy organization headquartered in Dallas, Texas. As defined by the United States Census Bureau, the U.S. South includes sixteen states and Washington, DC – Alabama, Arkansas, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and West Virginia.

Learn more here

Job posted: 2021-03-08