Communications Manager

28 Dec, 2021


Communications Manager

Cool Culture
Kings County, NY


Cool Culture’s initiatives operate at the citywide and neighborhood level. We support a network of families, early childhood centers, Title I schools, cultural institutions and artists in cultivating storytelling, relationship building, and healing through arts and culture. We believe the exchange of individual diverse stories provides a larger narrative for addressing systemic inequities.

Our CityWide Programs bring together a unique network and innovative programming for families that affirms NYC’s diverse cultures and increases participation in the arts and culture. Initiatives include the Family Pass (free access to 90 cultural institutions for families with children ages 0-6), Bring the Cool family festivals, Cool Pops (pop ups at museums), Virtual Tours, and a forthcoming digital app.

Our We Are All Curators suite of programs harness the power of the arts and culture to: to lift up the curator in all of us by making meaning through creative expressions, to critique dominant narratives and conditions impacting families and their communities, and to support families and partners in activating creativity for justice.

The Communications team is responsible for building a culture of narrative strategy, and strategic communications across the organization as a tool for driving social change. This includes responsibility for the strategic communications, narrative strategy, voice and Cool Culture identity. The Communications team works closely with the Executive Director, Programs and Development teams to amplify the voices of families and community partners, as well as Cool Culture’s mission, vision, and impact. We are seeking a Communications Manager with at least 3 – 5 years of experience to build internal team capacity for storytelling and content creation, digital media management including social media, and support departmental efforts around public relations. The ideal candidate must have a practice that is informed by a racial equity framework, and a deep understanding of equity and social justice that is actively integrated into their practice. The role will work closely with our programs team to gather insights from families and educators to strengthen and support outreach efforts. This role reports to the Director of Communications.

Key Responsibilities + Skills 

Identity and Content Management

  • Support narrative strategy and rebranding efforts with the Director of Communications and Executive Director, in collaboration with families, educators and other partners
  • Support collaboration across program and development teams to assist with alignment of messages and to ensure consistency in Cool Culture materials in language, logo use, and overall identity for programmatic, fundraising, and press materials
  • Support the Director of Communications to implement and assess strategies to build engagement for organizational and project-specific goals
  • Create and evolve presentation decks with Cool Culture’s voice
  • Support creation of a Written Style Guide and updates to Design Style Guide

Project Management

  • Website replatforming and redesign: Coordinate deliverables and manage feedback process with the Director of Communications, ensuring text, photography, and structural elements are updated and ready for the web development team. Evolve best practices guidelines for in-house editing and content updates.
  • Social Media: Research on current audiences on social media, identify trends in digital social platforms and culturally inclusive and relevant topics on arts, culture, wellbeing practices

Community Building Through Content Creation & Digital Media Management 

  • Write and edit for multiple formats and audiences including web articles, press releases, social media, enrollment emails, presentation decks, video clip captions
  • Expand and deepen collection of impact stories through interviews with community members – such as families, artists, educators, cultural institution partners – and produce written and digital content of Cool Culture’s community impact for cross-promotion
  • Monitor social media messages and respond to inquiries as appropriate

Public Relations and Press

  • Support the Communications team and the organization to identify trends related to the organization’s social change goals, monitor current events, and to support the organization’s policy and advocacy efforts and influencers (families, community leaders, artists, educators, policy makers)
  • Monitor press mentions of Cool Culture and seek press opportunities


  • You have at least 3 – 5 years experience effectively managing project implementation in the nonprofit sector, innovating to strengthen projects, and juggling multiple responsibilities, priorities and deadlines
  • You have experience implementing digital social marketing and communications campaigns that are informed by in-depth analysis of issues of structural racism and patriarchy
  • You have experience with community building and audience development, and working with families and communities, including BIPOC and multiracial, multigenerational, and LGBTQ+, New American and economically marginalized communities
  • You have experience as a content creator for social media platforms such as Instagram, Facebook, TikTok, Discord, etc.
  • You have exceptional written and oral communication skills
  • You are attentive to detail, and are deadline driven while maintaining an emphasis on creating and evolving quality materials that reflect the interests and priorities of your audiences
  • You have an interest in contributing to the build out of rudimentary systems and to build new systems as needed
  • You have an excellent command of Microsoft Office and/or Google Apps (spreadsheets, organization, and data is your happy place), familiarity with Canva, Adobe suite or other design software is a plus
  • You have a well-honed analysis of issues of equity, structural racism and patriarchy and your own privileges
  • You enjoy working in an environment that privileges collaboration and interdependence over hierarchical structures and autonomy
  • You are adaptable, responsive, proactive, and comfortable with change
  • You are comfortable with embracing the ethos that good ideas can come from anyone
  • You have have a Bachelor’s degree or equivalent experience

Also a plus:

  • Proficiency/fluency in Spanish, Mandarin/Cantonese, Bengali/Bangla or Haitian Creole
  • A working knowledge of family engagement, cultural organizing, NYC public schools, early childhood centers, ‘and the art and cultural landscape

How to Apply

  • Please email with the subject line “Communications Manager, [Your Name]”
  • Include as attachment(s), (1) your resume and (2) answers to the application questions below. Number your responses according to the question number
  1. Briefly tell us about a time when you managed a communications initiative or project that brought improvements to the operations. What was your process and what led to its success?  250 words or less
  2. Tell us about how you work with others. What is your approach to collaboration, what do you find challenging, and how do you exchange feedback? 200 words or less
  3. In what ways have you worked to address issues of equity, structural racism and patriarchy, as well as your own privilege, in your work practices and products? 250 words or less
  4. Why are you interested in working with an organization seeking to “amplify the voices of families and strengthen the power of historically marginalized communities through engagement with art and culture, both within cultural institutions and beyond.” 250 words or less

Job posted: 2021-12-28