Communications Manager

17 Jul, 2020


Communications Manager

Iona Senior Services
Washington, DC

The Development and Communications Manager contributes to and implements the
development-specific communication strategy with the goals of educating, engaging, cultivating,
and inspiring support. The Manager’s primary responsibilities are to propose, create and execute
new communications for external audiences; ensure consistency and continuity in tone, style, and
brand; provide day-to-day management of the communications calendar; and reinforce the
mission and goals of Iona. This role directs freelancers on a project basis, and collaborates closely
with other staff members.

Fundraising Communications:
 Collaborates with the Director of Development and Communications to develop and
write creative and persuasive fundraising pieces that communicate the value and impact
of Iona.
 Manages online appeal campaigns, including writing content, designing graphics, and
managing any cross-channel messaging on social media.
 Collaborates with the fundraising team to create direct mail packages and other collateral
materials to engage and retain current donors, as well as influence prospective donors.
 Manages the development of quarterly donor newsletters and other impact
communications for donors.
 Manages content of new and evergreen assets including donation forms, crowdfunding
campaigns, and other elements of the digital donor experience.

General Communications:
 Manages external communications efforts on behalf of Iona, in coordination and
partnership with the Director of Development and Communications.
 Oversees the creation of e-news content, design, and ensures timely distribution. Tracks
and reports email metrics, suggesting new strategies to increase open rates and
 Supports other departments with content development, visual and graphic design to
ensure brand consistency.
 Manages organization’s website.

General Development and Communication Responsibilities:
 Participates in event planning and helps in day-of logistics for annual luncheon, Heart of
 Researches best practices in fundraising and marketing communications; proposes new
approaches and delivery methods; and identifies compelling stories and visuals to support
the strategic goals of fundraising and Iona.
 Supports other administrative duties as needed.

 Bachelor’s degree in English, Communications or a related field required. Five years of
related communications experience in a development department non-profit setting,
including two years of experience managing internal communications.
 Must be a strong writer with proven ability to develop high-level, compelling copy.
Ability to quickly synthesize complex ideas and turn them into compelling material.
 Must possess a high level of attention to detail and excellent proofreading and copyediting skills.
 Self-starter. Has the ability to work from established timelines, strong organizational
skills, and ability to manage multiple tasks simultaneously.
 Experience working with an outside consultant.
 Candidates must thrive in a highly collaborative environment while also possessing the
ability to work well independently with minimal supervision.
 Diplomacy and tact a must
 Experience with Adobe Creative Suites, WordPress, and Blackbaud’s Raiser’s Edge NXT
and Luminate Online is a plus.

Iona offers a robust benefits package which includes health, dental, and life insurance, vacation and a 403(b)-retirement plan. Compensation is commensurate with experience. To apply, please submit your letter of interest and resume to Expand HR Consulting, Erica Raphael:

Job posted: 2020-07-17