Communications and Outreach Manager
Electronic submissions via email are required: email@example.com (see instructions below).
Please note that all PSR National staff are currently working remotely due to the ongoing COVID-19 pandemic, and it is expected that staff will likely continue to telework through summer 2021, and possibly beyond. However, in anticipation of an eventual return to full or partial on-site work in our national office, we are seeking applicants who either currently reside in the Washington, DC metropolitan area, or who will be willing to relocate here once it is deemed safe to work on-site.
About Physicians for Social Responsibility
Physicians for Social Responsibility (PSR) is an independent 501(c)(3) nonprofit organization that has been working for more than 50 years to create a healthy, just, and peaceful world. Throughout its history, PSR has provided a strong medical voice against the development and use of nuclear weapons. Our other major programmatic focus is climate change—another catastrophic disaster that threatens human health and survival.
PSR’s Communications and Outreach Manager reports to the Executive Director and will be responsible for developing and implementing communications strategies that advance PSR’s policy priorities, (with an extra focus on digital organizing and social media during COVID-19), and overseeing all communications for the organization, including cultivating and managing relationships with journalists and other media representatives. The Communications and Outreach Manager will also coordinate PSR’s Climate Ambassadors, a national network of health professionals organized to educate lawmakers on the impact of climate change on public health.
This is a new position, but incorporates many of the responsibilities associated with past communications positions at PSR.
- Collaborates with staff to develop messaging in support of PSR initiatives, and advises on how to maximize impact through media and public engagement.
- Works to implement a unified design and consistent branded and targeted messaging across all of our communications products.
- Conducts outreach to allies, advocates, coalitions and elected officials’ offices to elevate and amplify PSR’s perspective on core issues.
- Produces communications collateral such as fact sheets, issue briefs, articles, press releases, message points, letters to the editor, op-eds, email alerts, blog posts, and social media content. Copyedits/proofreads materials drafted by other staff before publication. The Communications and Outreach Manager may also be called upon to assist in the editing and production of occasional reports, and/or our annual report.
- Develops and maintains an informed awareness of key PSR issues in order to effectively carry out all communications.
- Tracks relevant executive branch agency activities, such as the EPA.
- Represents PSR in various campaigns and coalitions.
- Works with PSR’s program directors to identify strategic opportunities to alert our network to take action on key PSR priorities, and drafts those alerts.
- Coordinates PSR’s Climate Ambassadors program. PSR’s Climate Ambassador Program enlists volunteer health professionals to serve as spokespeople on the impact of climate change and related issues on public health. Climate Ambassadors write op-eds and letters to the editor, provide testimony at legislative and administrative hearings, and serve as resources for the media. PSR’s Communications and Outreach Manager will provide overall coordination for the program, assist individual Ambassadors as needed (such as providing guidance in drafting and submitting an op-ed), recruit new Ambassadors, and identify strategic opportunities to deploy Ambassadors in support of promising legislative initiatives at both the state and federal level.
- Works with our staff to develop additional strategies or campaigns that leverage the health voice to advance PSR’s goals. The COVID-19 pandemic, for example, may offer an opportunity to highlight the need to reprioritize public investment away from things like nuclear weapons.
- Responds to media inquiries and maintains strong relationships with reporters and media outlets covering our issues, working to build PSR’s reputation as a reliable source.
- Writes and disseminates press releases and other media materials, and pitches pieces to newspaper, broadcast and online outlets.
- Tracks relevant media to keep abreast of trends and help identify coverage opportunities.
Social Media / Web site
- Oversight responsibility for PSR’s online social media channels. Develops compelling, creative and engaging social media content. Develops relationships with social media influencers to help promote our work.
- Provides ongoing support to staff and chapters on the use of Twitter and other social media channels.
- Develops new ideas (and occasionally drafts content) for the PSR web site. Assists staff with the development of other content. Reviews and edits all blog posts before publishing.
- Assists PSR chapters in developing local media relationships, and assists PSR’s national staff, chapter staff, and activists in placing op-eds in national and local media outlets.
Skills and Experience
- Experience working with and successfully pitching media and reporters.
- Strong writing skills, particularly on press materials and op-eds.
- Strong copyediting and proofreading skills.
- Strong aptitude in connecting with people and networking.
- Experience utilizing Twitter and other social media channels to make media contact and engage influencers.
- High degree of self-motivation with a proven ability to work with minimal supervision but also as part of a team.
- Creative and positive-thinker and learner. Experience in PSR’s issue areas is not required, but a strong interest in building knowledge of our issue areas is a must.
- Ability to respond to short-term deadlines, balance multiple responsibilities, and maintain accuracy and attention to detail.
- Significant editing experience.
- Experience creating infographics.
- Experience in planning and implementing a successful communications campaign.
- Demonstrated experience with organizing and social media and digital campaigns.
- A postsecondary degree or coursework in political science, public policy, education, communications, journalism, or a related field.
- Capitol Hill, think tank or public relations agency experience.
- Experience with communications in a non-profit or policy setting.
- Experience in developing and/or implementing an organizational communications plan.
- Experience with web site content management systems (WordPress experience is a plus).
- Experience with media database and social media analytics platforms.
- Experience with designing and facilitating webinars and/or other online events.
- This is a full-time position with occasional evening and weekend hours required.
- Reports to the Executive Director.
How to Apply
Please submit a cover letter describing your qualifications, resume, salary requirements, and a minimum of three references (name, title, organization, phone, and email). Please note that references will not be contacted without prior approval from the applicant.
Electronic submissions via email are required: firstname.lastname@example.org
No telephone inquiries, please.
Job open until filled. Applicants are encouraged to apply as soon as possible. To ensure optimal consideration, applicants should be submitted no later than January 31, 2021.
PSR is committed to recruiting and maintaining a staff with a broad range of perspectives and backgrounds. As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national or ethnic origin, sex, age, religion, disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information or any other factor that is not related to the position.
Job posted: 2021-01-13