Communications and Outreach Officer

16 Jan, 2021

Jobs

Communications and Outreach Officer

Student Press Law Center
Washington, DC

The Student Press Law Center is seeking a skilled Communications and Outreach Officer (C/O) who will help us: 1) to build and maintain the organizational brand, with a goal of recognition by all student journalists in high school/college and their advisors (particularly in under-served and under-represented communities), among First Amendment attorneys and press freedom advocates throughout the U.S.; 2) to reach new constituencies/consumers for SPLC’s work; 3) to mobilize new audiences of supporters/allies/donors; and 4) to frame the conversation around the issues on which SPLC works. The C/O will design and manage our external communications strategy and curate our storytelling. The C/O will work in close collaboration with the Digital Strategist and the C/O’s work will cut across all departments. The C/O will report to the Executive Director.

Responsibilities:

Develop a communications strategy with key tactics outlined in these areas:

  • Maintain and build the image and recognition of the Student Press Law Center. Embrace the mission, vision, and values of SPLC and convey the energy, meaning and importance of SPLC’s mission to multiple constituencies across multiple platforms (including directly to student journalists, advisers/teachers, lawyers, school administrators, legislators, and other journalists)
  • Create a brand identity and storytelling strategy to ensure that SPLC’s work and mission is communicated effectively
  • Develop a marketing and outreach plan to expand the reach of SPLC’s activity and impact, particularly to under-represented and under-served communities of student journalists
  • Gather and curate student content to help tell the story of student journalism
  • Develop a media relations strategy designed to build broader awareness of the organization, its goals and key accomplishments in appropriate media channels (including print, social media and broadcast.)
  • Establish a network of media contacts to proactively build public awareness of SPLC’s mission and outputs, including curating a media outreach list, drafting and promoting press releases, pitching stories about SPLC to key media and serving as the point of contact with media
  • Draft, design and supervise production of print and electronic collateral materials to support development and marketing plan activities, including an organizational annual report
  • Work closely with the Digital Strategist to coordinate content and messaging of the newsletter, website, blog and social media in accordance with communications plan
  • Monitor social media and partner listservs to identify emerging issues and help coordinate timely responses
  • Recognize organization-wide priorities and work cooperatively to support accomplishment with staff team and volunteer talent
  • Represent SPLC in the community with a high level of enthusiasm, professionalism, and integrity
  • Other duties as assigned

Qualifications:

  • Bachelor’s degree in Journalism, Public Relations, Marketing, Communications, Business Administration, Nonprofit Management or related field
  • At least three years of experience and success in nonprofit marketing and/or communications
  • Strong written and verbal communication skills
  • Strong proofreading and editing skills
  • Technological aptitude and willingness to quickly develop expertise with new software as needed
  • Mastery of Microsoft Office Suite required and familiarity with MailChimp, WordPress and DonorPerfect preferred
  • Ability to organize, prioritize and execute day-to-day tasks efficiently, work independently, and assume additional responsibilities as needed
  • Diligent with appropriate follow-up and follow-through
  • Independent, pro-active, team player with a positive attitude
  • Personal qualities of integrity, credibility, and a commitment to and passion for SPLC’s mission
  • A demonstrated commitment to contributing meaningfully to a workplace where equity and inclusion are core values.

Instructions:

Please send cover letter and resume detailing successful communications and/or outreach initiatives you have led and a challenge you have overcome. Please explain why you are uniquely qualified for this position, include two references and any online links to your work. Applications will be reviewed on a rolling basis. Apply here

Job posted: 2021-01-16