Community & Advocacy Lead

05 Aug, 2022


Community & Advocacy Lead

New York, NY

Braze (Nasdaq: BRZE) is a leading, comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. And we do it at scale – last fiscal year our customers used Braze to send approximately 1.5 trillion messages to billions of monthly active users.

But we’re so much more than our platform. Although we’ve recently grown to a team of over 1,300 people, Braze still buzzes with energy, collaboration, and transparency. We value curiosity, individuality, and tenacity—as part of the team, you’ll be encouraged to take your seat at the table and create your own destiny. Our values are inspired by our employees, which means Braze is a place where you can truly be yourself. We’re growing, with a focus on building for the long term under tenured leadership and continuing to evolve for the better.

Need more proof? Braze is proudly certified as a Great Place to Work® in the U.S. and the UK. In 2022, Braze ranked #1 on Fortune’s Best Small and Medium Workplace in New York, #5 on Fortune’s Best Workplaces for Millennials in the US, and #11 on Fortune’s Best Medium Sized Workplace for Women in the UK.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, Tokyo, and Toronto.


As the Community & Advocacy Lead, you will serve as the voice, tone and moderator of the Braze community and our advocacy program, serving as a liaison between the Braze brand and the customer community.

  • As the Community & Advocacy Lead you will help execute the strategic evolution of our customer community and advocacy initiatives by establishing community user groups and advocacy programs, amplifying our best customers and their stories, while cultivating meaningful connections throughout our customer base.
  • Develop and drive the evolution of Braze’s community, including online and in-person programs that provide meaningful opportunities to connect and share best practices and scale the engagement of our community globally.
  • Help to facilitate highly-engaged community groups with passionate users and subject matter experts and masterminds; connecting and empowering customers to engage in specialized topics and share best practices, and discuss common challenges and goals.
  • Create feedback loops and regular reports delivered cross-team to deliver important feedback from customer events, advisory board meeting, and community conversation.
  • Support and manage the Customer Advocacy Program to drive engagement with our customer community, promote advocacy opportunities, and align them with relevant opportunities including customer case studies and testimonials.
  • You will plan and execute a diverse range of customer stories. Identify and partner with existing customers to create marketing assets, including videos, etc..
  • Collaborate cross-functionally by partnering closely with customer success and sales teams on aligning with the customer journey and ensuring enablement on all processes.
  • Work with our revenue operations team to instrument and manage the tracking of all advocacy opportunities and activities in Salesforce. Develop regular reports to distribute cross-team to provide visibility into customer advocacy engagement and business impact.
  • Develop customer newsletters, our marketer of the month campaign, and communications to share best practices and customer stories using the Braze platform.
  • Manage the advocacy database and the opportunities customers are interested in to align with relevant opportunities.
  • Assist with the execution of community events, including customer dinners, conferences, and customer advisory board events.
  • Manage relationships with customers, outreach, and responses to feedback on platforms including G2 and TrustRadius.
  • Develop a comprehensive database of reference customers and success stores that can be used to directly support sales and marketing activities, PR, thought leadership, analyst relations, and strategic partnerships
  • Collaborate with Sales, Marketing and Customer Success teams to maintain accurate customer records in our advocacy database
  • Offer innovative and creative ideas on how to amplify the customer voice in content and marketing activities


  • 2-3 years experience with:
    • Community management
    • Customer advocacy
  • Experience in B2B required
  • Familiarity with SaaS and/or DaaS platforms
  • BA required
  • Experience with Salesforce required
  • Knowledge of Khoros, Slack Community, and Braze nice to have


From comprehensive benefits to remote availability to flexible time off, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that includes equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Global presence, dog-friendly offices, and remote availability
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteerism Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®


If you are a California resident subject to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”) which comes into effect January 1, 2023, click here to understand how Braze processes your personal information and how you can exercise your rights.

If you are located in the EU or UK visit our privacy policy to understand how Braze processes your personal information and how you can exercise your rights.

Learn more here

Job posted: 2022-08-05