Content & Communications Strategist
Content & Communications Strategist
About The Chartis Group
The Chartis Group (Chartis) is a comprehensive advisory and analytics services firm dedicated to the healthcare industry. With an unparalleled depth of expertise in strategic planning, performance excellence, informatics and technology, and health analytics, we help leading academic medical centers, integrated delivery networks, children’s hospitals and healthcare service organizations achieve transformative results.
We are comprised of uniquely experienced senior healthcare professionals and consultants who apply a distinctive knowledge of healthcare economics, markets, clinical models and technology to help each client address their most pressing issues. We question everything and apply thoughtful and rigorous analysis to each challenge, issue and opportunity.
We are lucky to have extraordinarily talented people working in our firm – all brought together around our unifying mission, a shared dedication to our core values, and the emphasis we place on creating an environment that enriches the experiences of our clients, our colleagues and our communities. In this way, we find that we are remarkably aligned with our clients. And that has made for achieving some truly great things.
The Chartis Group has offices in Atlanta, Boston, Chicago, New York, Minneapolis, Portland, and San Francisco.
Since its inception, thought leadership has been critical to Chartis’ market positioning. Our consultants are avid content creators and passionate about creating thought leadership that moves the healthcare industry forward. We are looking for someone who loves to write and has a passion for turning ideas into words, picture and video. This role will report to the Chief Marketing Officer and be a driving force in shaping and positioning Chartis’ thought leadership across paid, owned and earned channels to break through the clutter and engage audiences.
The ideal candidate is a creative storyteller who is skilled at turning boring into brilliant and developing compelling stories that resonate with C-level stakeholders. This individual will have assembled a dynamic portfolio of relevant content that follows channel best practices and managed a robust content and editorial calendar.
Drive the execution of our content strategy: engage with internal stakeholders to define the editorial calendar and maintain a robust pipeline of timely content
Review and edit content: provide feedback to authors to strengthen content quality and visual impact
Contribute to content creation: while you’ll have lots of help creating content from our subject matter experts, you’ll be expected to take concepts and translate them into other mediums, such as webinars, conference presentations, collateral, news releases, web copy, blog posts, case studies, white papers, videos, infographics and other materials
Manage content production: team with authors, Creative Services and others on the marketing team to develop creative formats and approaches to content publishing
Promote content: you’ll develop plans for content distribution via social media, email, PR, paid media and other channels
Measure and optimize content performance: consistently measure and optimize how content is performing across channels
Lead traditional earned media strategy relations working with our PR agency
Manage and maintain relationships with industry organizations, business press and trade press
Work seamlessly with external partners, key stakeholders and as part of the Chartis marketing team
Bachelor’s degree in Marketing/Advertising, Journalism or Communications
7+ years of experience in marketing, agencies or internal creative services, including at least two in content marketing
Strong portfolio of impactful, modern content pieces
Demonstrated writing ability that is inspirational, frank and avoids marketing fluff and healthcare jargon
Proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint
Experience in healthcare, technology, professional services or agencies, preferred
Skills and personal characteristics
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Standout idea generator and problem solver
Strong organization skills with the ability to manage multiple projects and deliverables effectively, under deadlines
Skilled at influencing and collaborating with others
Keen curiosity for continuous learning and ability apply insights to the business
Energized by a fast-paced, growth-focused organization
Ability to be flexible, work in ambiguous situations and adapt to changing business requirements
A drive to innovate and introduce new approaches
At The Chartis Group, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.
Learn more here
Job posted: 2020-07-07