Deputy Director Communications

11 Sep, 2020


Deputy Director Communications

Paralyzed Veterans of America
Washington, DC


For almost 75 years, Paralyzed Veterans of America has changed lives and helped to create brighter futures for our injured heroes. We are one of the leading advocates for paralyzed veterans and all people living with disabilities, and one of the main voices behind some of this country’s greatest legislation, like Americans with Disabilities Act (ADA).  PVA has a proven track record of helping members and veterans to access and secure benefits they have earned and deserve – securing billions of dollars over the years – and we work tirelessly to help our veterans to maximize their independence.

PVA is one of the 100 largest U.S. Charities (ranked by Forbes), named Nonprofit of the Year by DMA Nonprofit Foundation and was voted as the “Brand of The Year” within the Military & Veteran Serving Nonprofit category of the 2018 Harris Poll EquiTrend study.

Summary of Position:

The Deputy Director of Communications is a strategic and important position within the Communications Team and Organization, reporting to and working in close collaboration with the Director of Communications.  The Deputy Director must be a seasoned marketing and communications strategist with a solid understanding of brand development and brand management. They will work with the Director of Communications and Leadership in the development and execution of brand defining communication strategies and plans.  An expert in project management, the Deputy Director will execute these plans with support from the entire organization to enhance and protect PVA’s brand reputation. As a ‘brand guardian’, the Deputy Director will work to maintain brand integrity across all programs, materials, stakeholders and channels. 

Important in building brand awareness, the Deputy Director will identify media opportunities that secure positive media coverage educating stakeholders on the relevance and uniqueness of PVA’s programs. This person, working with the PR agency, knows that not all news is newsworthy but has the ability to strategize and be persistent when PVA news should be the night’s headline

Nonprofit experience is not required.

Regular Duties:

  • Works with Director of Communications to develop short and long term integrated, strategic marketing and communications plans and the KPIs with which performance will be measures.
  • Knows how to leverage contractors and the expertise they can bring to PVA.
  • Build in-house talent and capabilities with the goal of reducing reliance on third party vendors and agencies reducing operating expenses.
  • Experience motivating and successfully leading a team both large and small; collaborates well with colleagues
  • Provides overall strategic direction and oversight for communications staff in the development and implementation of media plans, analytics and reports, and media monitoring.
  • Supervise and/or produce written materials for PVA such as media advisories, storyboards, news releases, feature articles, op eds, letters-to-editors, fact sheets, member stories, and key messages. Additionally, write run-of-shows and speeches. 
  • Create, publish and continually update comprehensive, branding guidelines and style guide for use by all staff and external partners to ensure PVA’s brand and assets are expressed, safeguarded and protected across all written and electronic communications.
  • Works with PR Agency and internal SMEs to make PVA the go-to organization for media on issues relating to the disabled and veterans
  • Works with Government Relations to create, edit, publish and promote The Independent Budget ( online and offline.
  • Works with the Digital Lead to increase website traffic and per session engagement with the objective of bringing off-line communities online.
  • Increase engagements across print, digital and social media with the development of blogs, press releases, newsletters, case studies, articles, and posts.
  • Partner with Director of Partner Development to influence strategic partnerships through thoughtful content creation and engagement. 

Desired Skills, Abilities, Experience:

  • Abilities to steer staff toward the achievement of the business goals, inspire them, drive change, and deliver results.
  • Ability to share clear messages and make complex ideas easy to understand for everyone
  • Experience in creating strategic marketing communications campaigns (from research through measurement and evaluation).
  • Keen sense of newsworthiness (what makes a story interesting from the audience’s perspective)
  • Experience building and maintaining a strong and collaborative team of individuals working toward the same goal.
  • Must be dependable and maintains the highest levels of integrity and transparency
  • Effective communication skills, problem solving and conflict resolution.
  • Minimum 10 years actively managing brands and developing and executing integrated marketing and communications plans.
  • Undergraduate degree in communications, marketing, or related field, graduate degree preferred.

PVA is an Equal Opportunity Employer.

Learn more here

Job posted: 2020-09-11