Digital Communications and Community Manager

17 Jun, 2020


Digital Communications and Community Manager

Wakefield, MA

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) is the leading vertically integrated multi-state cannabis operator in the United States. It is a high-growth cannabis company with a national brand known for quality, trust, and reliability. The company is positioned in highly populated, limited license states, and currently operates in 17 states with 53 dispensaries, 15 cultivation sites, and 24 processing sites. Curaleaf has the executive expertise and research and development capabilities to provide leading service, selection, and accessibility across the medical and adult-use markets, as well as the CBD category through its Curaleaf Hemp brand.

As Curaleaf’s Digital Communications & Community Manager your responsibilities will include facilitating content posting and placement for a diverse portfolio by identifying opportunities to optimize performance and boost engagement within the social community. This role will be responsible for day-to-day implementation and monitoring of social media posts, conversations and community engagement. You will facilitate the execution of both national and local digital marketing communication and social media presence.


Execution of both national and local digital marketing communication efforts including:

  • Email
  • Push Notifications
  • Chat
  • Surveys/ Feedback
  • Social Media Comms / Customer Service (future move to dedicated social specialist) 
  • Location Directory services.
  • Execution of internal communications, including Employee and PR email/E-Newsletters, Intranet, Wisetail
  • Execution of National Social Media Accounts, including forecasting trends, new platforms, and strategies that will put Curaleaf and all subsidiary brands in the forefront of new social spaces
  • Assistance and leadership of all state level social media practices; Including guidance, support, collaborative strategy, with a keen focus on Top Down/Bottom Up consistency in messaging, branding, and engagement
  • Direct involvement with day to day operations of Social Media Management platforms (Sprout Social, MeltWater, etc.) to ensure successful leveraging of our social media presence company wide
  • Analytics for all digital comms platforms. Partnering with CRM/e-Comm Manager assist to implement strategies for improvement
  • Support State Marketing teams with digital communications, including best practices, new strategies, reporting, and training/onboarding new marketing leads
  • Current key initiatives include by not limited to:  Launch Sprout Social platform, Executing weekly email cadence for State dispensaries, assistance with and oversight of SMS platform functionality and strategies


  • Bachelor’s Degree in Marketing, Public Relations, Communications or related field
  • 5-7 years’ experience in Digital Marketing and Communications
  • Exceptional multi-tasking skills
  • Strong problem-solving skills
  • Knowledge of all including Social Media platforms required, including ability to manage, train, and develop strategies on both a national and local scale
  • Experience with Social Media Monitoring platforms such as Sprout Social
  • Experience with SMS & MMS Marketing including segmentation, tracking, KPIs, Long Code, Short Links, Carrier Errors
  • Experience with Email Marketing including building email templates, segmentation, tracking, KPIs
  • List Management, segmentation, opt-in & opt-out tracking, & optimization
  • Excellent writing skills and the ability to adapt writing style based on audience
  • Excellent Consumer-centric mentality
  • Excellent time management skills and ability to structure your own work
  • Project management skills
  • Flexibility to take on new projects as required
  • Well organized with strong attention to detail
  • Able to work efficiently in teams and as an individual – able to work independently and take initiative, as well as collaboratively with a team

Curaleaf is an Equal Opportunity Employer

Learn more here

Job posted: 2020-06-17