Digital Marketing Manager

28 Feb, 2021

Jobs

Digital Marketing Manager

Sage Intacct
San Jose, CA/Atlanta, GA/Beaverton, OR

Job Description

Sage Intacct is looking for a detail-oriented, energetic B2B marketing professional to join our digital marketing team. The role will partner with external vendors as well as collaborating with the internal marketing and sales team to maximize campaign impact.

This position demands strong digital marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets. The Digital Marketing Manager will not only be required to think on a strategic level with executive leadership but also be hands-on in driving and executing marketing programs.

Responsibilities:

  • Plan and execute cost-effective digital marketing programs across multiple channels including SEM/PPC, Paid Social, Display Advertising, and PPL to reach weekly lead targets by sales segments and industries
  • Prioritization and development of campaigns that support Sage Intacct’s marketing strategy/objectives, integrating the right mix of demand generations tactics
  • Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers
  • Work with cross-functional and global teams to define and prioritize short and long-term campaigns to drive conversions and lead generation
  • Measure and report on campaign results by channels to distill learnings and insights that can be shared with stakeholders across broader teams
  • Research competition, investigate benchmarks, and provide suggestions for improvement
  • Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion
  • Manage and track predetermined budgets across all various channels
  • Actively perform tasks specific to our Google Ads campaigns including (but not limited to) keyword research, competitor research, ad copy development, landing page optimizations, and campaign set-up/strategy

Requirements:

  • BA/BS in Marketing, Communications or related degree
  • Experience with B2B marketing, specifically ABM programs
  • 5+ years of digital marketing experience in B2B SaaS
  • Proven knowledge and expertise in digital marketing ad platforms (Required: Google Ads, Bing, LinkedIn, Facebook)
  • Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team
  • Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics
  • Possess a working knowledge of Google Analytics and demand generation tools (e.g. Salesforce, Marketo)
  • Demonstrated results in improving sales pipeline/funnel close ratios
  • Strong presentation and communication skills
  • Attention to detail with outstanding project management skills
  • A strong quantitative thinker with the ability to build and interpret models
  • Working knowledge of 6sense a plus

Learn more here

Job posted: 2021-02-28