Digital Marketing Manager

29 Dec, 2021

Jobs

Digital Marketing Manager

National Psoriasis Foundation
Portland, OR
The National Psoriasis Foundation (NPF) is a dynamic and growing non-profit organization dedicated to research, advocacy, and patient and medical education as we work toward a cure for psoriasis and psoriatic arthritis and support those impacted by psoriatic disease. Headquartered in Portland, OR, the Foundation is seeking an experienced Digital Marketing Manager.
The Digital Marketing Manager is responsible for the development, implementation, and tracking of strategies to drive growth across multiple digital channels. Responsibilities also include analytical and execution-oriented work to grow KPIs; implementation of cross-channel acquisition strategies (focused on digital advertising); and advancement of the Marketing & Communications Department through planning, analysis, and optimization of campaigns.Job responsibilities include:

  • Develops, executes, and monitors digital strategies to drive acquisition efforts across multiple channels, overseeing effectiveness with Director of Marketing and Communications
  • Conceptualizes and deploys tactics (inbound and outbound) to engage new audiences to generate leads for NPF activities and bolster organizational revenue targets
  • Executes A/B tests to drive ongoing campaign optimization across digital channels
  • Researches and recommends additional paid marketing platforms for campaigns
  • Tracks campaign performance, budget, and bidding strategy, communicating regular updates to internal team members and program managers
  • Works closely with marketing staff to identify and execute campaign deliverables
Requirements Include:
  • Bachelor’s degree in marketing, communications, business, or related field
  • 3-5 years of experience in a digital marketing role
  • Experience developing paid and organic marketing campaigns on platforms like Google Ads and Verizon Media (Gemini)
  • Results-oriented with excellent analytical skills
  • Ability to think and perform both tactically and strategically
  • Excellent writing, editing and verbal communication skills
  • Ability to multi-task and work well within a dynamic, fast-paced organization
  • Must be organized and process oriented
  • Ability to pivot readily and react to real-time data, exceling at troubleshooting problems
Application Instructions
Please forward a cover letter with salary requirement and your resume to: Human Resources, National Psoriasis Foundation, Link: https://www.psoriasis.org/about-us/jobs.

Job posted: 2021-12-29