Digital Marketing Manager

09 Nov, 2020


Digital Marketing Manager

Michigan Farm Bureau
Lansing, MI


To oversee digital marketing services while creating and maintaining relationships and aiding in the success of clients. To accomplish business goals of clients through the development, implementation, and management of digital marketing campaigns and content strategy, including but not limited to, social media strategy and execution, content development and strategy for websites, ideation and implementation of digital marketing efforts (email marketing, landing pages, etc.), and digital media purchasing, placement and analysis. To serve clients as they use digital means to promote products and services ensuring the clients’ brand standards apply. To play a major role in enhancing the client’s overall brand awareness and individualized needs within the digital space, as well as driving website traffic and acquiring customer leads.


Oversee the designing, building, and maintenance of clients’ social media and web presence. Conduct content and comparative audits to gather key business and user insights to ensure positive user experiences.


Provide positive user experiences by planning and designing content strategy on clients’ websites. Translate user behavior into an effective media structure while providing content models and workflow recommendations. Monitor and adjust content strategy accordingly across channels for Farm Bureau agents in partnership with the Digital Content Strategist.


Lead staff to effectively plan and execute digital marketing campaigns including email, social media, and display advertising campaigns for clients.


Required: Bachelor’s degree in communications, marketing, content strategy, social media, or digital marketing required. Google certification required. Two years of applicable digital marketing agency experience required. Experience with CMS solutions such as Drupal, WordPress, or Salesforce Community Cloud required. Data analysis experience and knowledge of web and marketing tools for SEO and campaign analysis (i.e. SEMRush, NetInsight, WebTrends) required. Familiarity with HTML, CSS and JavaScript development required. knowledge of web production software such as Visio, Dreamweaver, Photoshop, etc. required. Minimum three years working in an office environment required. Experience working with people required. Excellent computer skills, along with proven knowledge of programs such as Microsoft Word, Excel, PowerPoint, and Outlook required. Proven track record of being a team player required. Willingness to set a continuing self-development program required.



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Job posted: 2020-11-09