Digital Marketing Manager
To oversee digital marketing services while creating and maintaining relationships and aiding in the success of clients. To accomplish business goals of clients through the development, implementation, and management of digital marketing campaigns and content strategy, including but not limited to, social media strategy and execution, content development and strategy for websites, ideation and implementation of digital marketing efforts (email marketing, landing pages, etc.), and digital media purchasing, placement and analysis. To serve clients as they use digital means to promote products and services ensuring the clients’ brand standards apply. To play a major role in enhancing the client’s overall brand awareness and individualized needs within the digital space, as well as driving website traffic and acquiring customer leads.
Oversee the designing, building, and maintenance of clients’ social media and web presence. Conduct content and comparative audits to gather key business and user insights to ensure positive user experiences.
Provide positive user experiences by planning and designing content strategy on clients’ websites. Translate user behavior into an effective media structure while providing content models and workflow recommendations. Monitor and adjust content strategy accordingly across channels for Farm Bureau agents in partnership with the Digital Content Strategist.
Lead staff to effectively plan and execute digital marketing campaigns including email, social media, and display advertising campaigns for clients.
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Job posted: 2020-11-09