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Digital Marketing & Social Media Manager
- Full-time
- 8+ Years experience
- $80,000-$105,000 DOE
- Seattle, WA; work from home in the Puget Sound region
Fearey, Seattle’s most established independent public relations and public affairs firm, is looking for a Digital Marketing & Social Media Manager to help lead and grow our digital practice. Most recently, Fearey has been recognized by Forbes as one of the best PR firms in the USA and by PRNews as a 2023 finalist for PR Agency of the Year. It also received Best Workplace honors from Seattle Business. Fearey’s mission is to build trusting and enduring relationships one conversation at a time. The firm consists of professional consultants who provide business and communications strategy – and most of the time, the firm implements and leads campaigns, initiatives and programs to drive results for the people and organizations it services. Fearey works with a wide range of clients in the real estate, professional services, sports, health care, consumer, nonprofit, environment and issues spaces.
YOUR ROLE AT FEAREY
The Digital Marketing & Social Media Manager will be responsible for planning, developing, managing and implementing digital marketing and social media strategies and campaigns for our clients and our own needs.
The Digital Marketing & Social Media Manager will be part of a fast-growing, integrated team—working hand-in-hand with the Creative Director and creative team—to offer a comprehensive suite of strategic communications services. The position will report into the firm’s President and CEO. The role also supports the PR team.
You will manage our social media strategist, supporting, reviewing and overseeing their workload and deliverables, while helping to coach and guide this person in their career.
You will be a part of ongoing sales efforts to grow the digital studio and you will be a part of discussions on how best to build the practice within the agency.
EXPERIENCE
A successful candidate has digital marketing or social media agency experience.
You should be able to develop content strategies for social media, augment those efforts with paid advertising, be able to pull and utilize analytics on the progress of the organic and paid efforts, and coherently present to clients, recommending updates or changes as the data suggests.
While this role will have an emphasis on social media & paid social strategy, you should have an understanding of other paid media efforts, Search Engine Optimization (SEO), conversion optimization, website analytics monitoring, plus you are a detail-oriented individual with project management skills.
*Bonus point if you have experience managing, and even growing a team, with a drive to lead and shape the department to reach company goals and support our clients to meet theirs.
QUALIFICATIONS
- A Bachelor’s or Master’s degree in Marketing, Digital Marketing, or Social Media
- 8+ years developing, managing and implementing digital marketing and social media strategies in an agency
- Management experience preferred
- Experience putting together proposals and presenting strategies and pitch work to clients and potential clients
- Strong ability to manage multiple ongoing tasks in a fast-paced environment
- Ability to communicate with clients and senior members of the account team to explain strategies, ideas and concepts thoroughly
- Positive and professional attitude and demeanor that lends itself to quality client service and team building
- Excellent written and verbal skills
- Superb attencion to detail (if you have read this, and notice our purposeful spelling error, please call out the spelling error in your cover letter)
- Solutions oriented mindset with a problem-solving persona
- Self-starter – ability to work well alone and with others
- Knowledge of working within Sprout Social preferred
- Previous work with Google Analytics
RESPONSIBILITIES
Internal
- Manage current and future staff members as part of the Digital Marketing & Social Media team by conducting monthly 1:1’s and supporting them in their career development
- Recruit and support hiring of new staff members within the department
- In collaboration with the Creative Director, support management of the Fearey website to make proactive recommendations to continuously optimize the user experience and online marketing performance
- Support agency sales efforts (both proactive and reactive) by joining calls, pitches, and leading proposal creation in accordance with any digital or social needs
- Maintain grasp of competitive landscape, market opportunities, and trends across the digital experience and champion information dissemination across the organization and into the firm’s DNA
- Collaborate with partner agencies and other vendors to enhance Fearey’s digital offerings
- Lead internal team to create social media strategy, organic social media engagement and social media advertising campaigns
- Setup reporting for reliable and real time data for the internal marketing team and executive team
- Collaborate with our content creators on blog strategies to create high-quality, SEO-friendly blog content aligned to our keyword space
- Manage Fearey website SEO/SEM and develop strategies to drive organic growth
General
- Conduct or participate in discovery calls for new clients, or clients utilizing our digital or social offerings for the first time
- Develop comprehensive content strategies for digital marketing and social media, as best meets client goals
- Utilize key metric data to provide guidance and recommendations on updates or changes to campaign strategies
Paid Media
- Manage the strategy, setup, budget, optimization and reporting of all paid media campaigns
- Meet with clients and account leads to understand specific needs and manage the creation of strategies to meet their goals
- Measure and report performance of all digital marketing campaigns, and assess against goals (return on investment and key performance indicators), for both clients and Fearey
- Identify trends and insights to inform new and creative growth strategies
Analytics
- Demonstrates remarkable knowledge in data reporting and metric tracking
- Partner with clients and account leads to establish reliable tracking and reporting for measuring digital campaigns and key performance indicators
- Optimize campaigns as-needed to support insights from reported analytics and data
- Continuously challenge the status quo and look for ways to take performance to new levels
- Will operate within and pull reports from Google Analytics, Meta Business Manager, and Sprout Social, and other resources as necessary
BENEFITS
Fearey offers an extensive benefits package to employees that includes the following:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
PHYSICAL DEMANDS
- Sit for long periods of time
- Use hands to handle, control, or feel objects, tools, or controls
- Repeat the same movements
- See details of objects that are less than a few feet away
- See differences between colors, shades, and brightness
- Lift up to 25 lbs.
Fearey does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
ABOUT FEAREY
For more than 42 years, Fearey has earned an outstanding reputation as the leading independent full-service public relations firm in Washington state. Since 1981, we have a track record of long-term client and employee relationships. With our combined focus on public relations and public affairs, we bring a real-world understanding of the business climate and the local political landscape to every situation. We pride ourselves in our award-winning social media practice.
We strongly support employee involvement in the community through board appointments, non-profit involvement and civic participation.
Fearey consistently rewards individuals with drive, creativity, and an entrepreneurial spirit. Our motto is “Fearless Thinking.”
Learn more here
Job posted: 2023-09-15