Digital Marketing Specialist

23 Dec, 2021

Jobs

Digital Marketing Specialist

Belfort Group
Boston, MA

Ideal candidate is experienced in pay-per-click advertising, digital marketing strategy and execution. Has experience managing and maintain multiple ongoing campaigns and is a creative problem solver.

Responsibilities

  • Set up and conduct daily management of advertising campaigns across various digital platforms (Ex. Google Ads, Facebook Ads Manager, Programmatic Ads, etc.)
  • Implement and manage various lead generation efforts through online display, video, social and native channels.
  • Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
  • Collaborate on strategic development, analysis and optimization of digital campaigns.
  • Understand technical set-up of campaign, leads and third-party systems to provide input for enhancements.
  • Plan, develop, and execute digital programs, strategies and campaigns.
  • Lead ongoing management of digital marketing strategy across several client accounts.
  • Keep abreast of industry trends and developments in digital marketing technologies.
  • Monitor and analyze campaign performance and maintain regular reporting.

Required:

  • Bachelor’s degree in digital marketing communications or related field.
  • 3-5 years of digital marketing experience and/or digital media buying.
  • Experience in Digital Media strategies, planning and execution to meet awareness and lead generation objectives across all channels.
  • Meticulous attention to detail, highly organized and good judgement.
  • Strong communication skills.
  • Ability to adapt and lead in a fast-paced environment
  • Analytical ability to understand and derive insights from data. Maximize online lead acquisition while maintaining allowed CPL/CPA.

Bonus If You Have:

  • SEO experience
  • Experience with marketing automation and CRM such as HubSpot, Salesforce etc.

Benefits of Working at Belfort Group:

  • Currently remote with availability to work in Boston as required
  • Early Friday’s all year long
  • Competitive vacation policy
  • Comprehensive health benefits + 401k plan
  • A variety of professional development and mentorship opportunities
  • Monthly company outings – Lunch, Wineries, BBQ’s – you name it we do it!
  • Downtown Boston office available with full kitchen and shared co-working space that includes weekly happy hours, food and events.
  • In the heart of the financial district with easy access to the T, walking distance to the Seaport, Downtown Crossing and Faneuil Hall Marketplace.

Do you feel qualified for this position? Email a current resume to creative@thebelfortgroup.com.

Job posted: 2021-12-23