Digital Strategy Manager

29 Nov, 2019


Digital Strategy Manager

National Breast Cancer Coalition
Washington, DC

Since 1991, NBCC has been at the vanguard of the breast cancer movement – elevating breast cancer to an issue
of national significance, leveraging billions of federal dollars for research and care, and empowering tens of
thousands of breast cancer survivors to become effective advocates for themselves, and for all those at risk of
breast cancer.
The Digital Strategy Manager will develop and implement a strategy that integrates all of NBCC’s digital
platforms and emerging online media opportunities to maximize the organization’s online presence and grow
name recognition in accordance with strategic communications goals and development objectives. The Digital
Strategy Manager will be an innovator, a trendsetter, and a progressive thinker who can connect digital strategy
to all other aspects of NBCC’s initiatives.
Reporting to the Senior Communications Director, the Digital Strategy Manager in conjunction with the Sr.
Communications Director will plan, coordinate, and execute the organization’s electronic communications
program integrating and refreshing the website, manage email outreach strategy, advocacy efforts, drive the
organization’s presence on social media, and manage the organization’s strategy for internet marketing to
broaden the organization’s audience, building awareness, marketing the NBCC brand, and supporting
development activities and revenue goals. The Digital Strategy Manager will expand the reach of NBCC’s digital
communications with the intent to penetrate new audiences and bring more constituents to NBCC’s digital
platforms. Manage all online social media accounts (Twitter, Facebook, Instagram, Linkedin, etc.) and maintain
NBCC’s social media presence across all digital channels.
Bachelor’s degree in Marketing or related field and minimum of five (5) years of experience with digital
marketing preferred. Solid Knowledge of website analytics tools and demonstrated experience leading and
managing SEO/SEM, marketing database, email, social media and or display advertising campaigns. Highly
creative with experience in identifying target audiences and devising digital campaigns that engage, inform and
motivate. Excellent written and oral communications skills required, and exceptional attention to detail.
Email cover letter with resume and salary requirements to with “Digital
Strategy Manager” as the subject line. Sorry, no phone calls please. NBCC is an equal opportunity employer that
especially welcomes applications from breast cancer survivors, women, and people of color.

Job posted: 2019-11-29