Director of Communications and Marketing

29 Aug, 2022


Director of Communications and Marketing

Visit Montgomery
Rockville, MD

Position Title: Director of Marketing & Communications

Position Summary Originate and execute the organization’s marketing and partnership strategies to align with Visit Montgomery’s (VM) mission to promote Montgomery County, Maryland as a destination and to increase tourism to this dynamic and fast-developing region.

Core Skills

Strategic Communications, Copywriting, Messaging, Public Relations, Collaboration, Self-Managed, Mentor, Innovator, Destination Marketing, Advertising Planning, Fast Paced Thought Leader, Project Management, Proactive, Digital and Traditional Marketing, Creative, Analytical, Brand Management, and Metrics Driven.

Essential Functions

  • Develop and execute annual marketing, advertising, and public relations plan.
  • Ensure the Visit Montgomery brand is messaged and visually aligned to meet the organization’s mission, goals and strategies.
  • Supervise and mentor two marketing division staff members, report on their progress and tasks monthly.
  • Serve on local boards and committees as a representative of Visit Montgomery.

Communications/Public Relations

  • Maintain an active PR effort to include press releases on member news and industry happenings.
  • Maintain current database of media contacts and foster consistent communications to generate stories.
  • Work with travel writers and local media, solicit editorial coverage of Montgomery County as a destination for the leisure market and group business.
  • Track publicity and editorial values, story clipping files and tear sheets


  • Compile and manage the annual print and online advertising campaigns with a budget of $450,000.
  • Analyze campaign results, generate performance reports and make recommendations for future changes.
  • Supervise media buying and placement and leverage those buys for editorial coverage.
  • Negotiate co-operative advertising opportunities in collaboration with partners and stakeholders.
  • Oversee implementation and tracking of spending for grants awarded to Visit Montgomery.

Community Engagement/Partnership

  • Oversee membership retention, new member recruitment and cooperative partnership fundraising initiatives.
  • Ensure membership, sponsorship and cooperative revenue goals are achieved.

Sales Support

  • Collaborate with Destination Sales Division to identify market needs and behavior for the groups and meetings market segments.

Other Qualifications

  • The position requires a college degree
  • Must have a proven track record in media relations, communications, and all phases of marketing.
  • Proficiency with Microsoft Office programs required
  • Working knowledge of Adobe Create Suite products preferred
  • . Candidate must also have experience managing staff.

Job Type: Full-time

Pay: $85,000.00 – $95,000.00 per year


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Retirement plan
  • Vision insurance


  • 8 hour shift

Ability to commute/relocate:

  • Rockville, MD 20852: Reliably commute or planning to relocate before starting work (Required)

Learn more here

Job posted: 2022-08-29