Director, Communications & Media Relations

12 Jan, 2022

Jobs

Director, Communications & Media Relations

Consumer Healthcare Products Association (CHPA)
Washington, DC

Director, Communications & Media Relations
Date:
01/01/2022
Department:
Communications
Location:
Washington, DC
Classification/Status:
Full-Time, Exempt
Employment Terms:
At Will
Reporting Relationship:
SVP, Communications

Organization Overview
Founded in 1881, the Consumer Healthcare Products Association (CHPA) is the national
trade association representing the leading manufacturers and marketers in the
consumer healthcare industry with its core capabilities, including scientific and
regulatory affairs, government affairs, and communications. CHPA is the leading voice
fighting to ensure that Americans have access to beneficial over-the-counter (OTC)
medicines, dietary supplements, and consumer medical devices they can count on to
be reliable, save money and time, and deliver new and better ways to get and stay
healthy. CHPA partners with its member companies to promote a more inclusive
industry and to support a broader diversity, equity, and inclusion effort to ensure equity
for CHPA’s staff and consumers in the United States.
CHPA fosters employee engagement and reward staff through challenging work,
competitive compensation and benefits, flexible scheduling and time-off options, and
opportunities to grow and develop professionally.

Position Description
The Director, Communications & Media Relations (Director) is a key member of the
Communications department and serves as a consumer healthcare communications
expert working with multiple audiences and stakeholders, including media, third-party
organizations, policy makers, members, PR agencies, and consumers. The Director,
Communications & Media Relations serves as primary point person in managing the
CHPA response to over-the-counter (OTC) medicine-related news, events, issues, and
crises as they arise. The Director writes and edits a variety of materials on behalf of the
organization and provides communications-related support to staff and members. This
position also participates in the development, maintenance, and outcomes of
consumer-facing campaigns across different media; researches, drafts, and edits
campaign content; and helps to manage campaign-related communications with PR
agencies, allied partners, members, and staff.
Essential Functions
These essential functions are not designed to cover or contain a comprehensive listing
of activities, duties, or responsibilities that are required for this job. Activities, duties,
and responsibilities may change at any time with or without notice. Reasonable
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accommodations may be made to enable individuals with disabilities to perform the
essential functions: To that end, the Director is responsible for the following:
– Serves as primary media contact and point person in managing rapid
responses to late-breaking news, events, issues, and crises as they arise related
to OTC issues.
– Maintains awareness of general issues and media environment around OTC
medicines, the OTC industry, and consumer behaviors related to OTC
medicines.
– Works closely with other communications team members who are primary
contacts for dietary supplement media and consumer medical device media.
– Works closely with other communications team members on producing daily
“media clips” reports on key trending news in traditional and social media.
– Works with appropriate staff, member companies, and other trade associations
to develop positions, talking points, and press materials on issues of importance
to industry.
– Develops and maintains relationships with outside organizations to gauge
those groups’ policy positions, build consensus, and generate a cadre of
supporters for various issues important to the consumer healthcare industry.
– Edits and writes a variety of editorial materials bound for public audiences,
including press materials, ad copy, byline articles, speeches for association
leadership, publications, educational collateral material, association identity kit
components, etc., to assure consistency in style and message in printed form.
– Provides customer service to association member companies and fellow staff
by researching particular subjects or issues. Reviews/edits speeches, media
stories, and statistics, and drafts copy for other staff on presentations or board
materials so that they can accomplish their goals and/or meet members’
needs.
– Serves as communications liaison to Regulatory and Scientific Affairs
department.
– Develops and oversees implementation of educational and advocacy
campaigns around issues of key concern to the OTC medicine industry,
including the safe and appropriate use of medicines that include highly
scrutinized ingredients. Campaigns are multi-media, multi-year, involve several
collaborators and partners, and may target both consumers and thought
leaders/policy-makers.
– Works across all media—including new media—to communicate messages and
distribute products in a cost-effective and efficient way.
– Helps to manage content strategy and programming for various consumer
campaigns and/or CHPA Task Groups as assigned.
– Develops metrics measurements to evaluate program success, reach and
impact.
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– Regularly interfaces with CHPA members around progress with particular
projects and campaigns, or on matters that apply to the communications
department in general.
– Performs other duties as requested.
Desired Skills and Experience
A successful applicant should possess the following skills and experience:
– Bachelor’s degree in communications or related field.
– 5-7 years of experience in communications and media relations, including
issues and crisis management.
– Experience managing health-related public education campaigns that
support regulatory and/or legislative goals
– Experience developing content and campaigns for all media, including
broadcast, print, Internet, and radio.
– Experience in healthcare communications and advocacy, including
healthcare policy.
– Excellent writer with ability to create diverse content for a variety of
audiences, including both highly technical and basic literacy levels.
– Ability to multitask, work well under pressure, balance competing priorities,
and meet tight deadlines.
– Ability to work collaboratively with others and contribute to supportive
working environment.
Physical Demands
The physical demands described here are representative of those that must be met by
an employee to successfully perform the essential functions of this job. While
performing the duties of this job, the employee is regularly required to talk or hear. The
employee frequently is required to stand; walk; use hands to handle, type or feel; and
reach with hands and arms. This is largely a sedentary role however some filing is
required. This would require the ability to lift files, open filing cabinets, and bend or
stand on a stool as necessary. This position requires the ability to occasionally lift office
products and supplies up to 10 lbs.
Position Type/Expected Hours of Work1
This is a full-time position. CHPA anticipates continuing its hybrid work environment
(working remotely and in the office) indefinitely, however, the employee is required to
1 In light of COVID-19, CHPA continues to modify and update its Return-to-Office
Policy to promote a safer workplace, based on guidance from local, state, and federal
governments, global health policy, and science-based data. CHPA intends on
transitioning its work environment from 100% remote to a hybrid work environment
(working remotely and in the office) when senior leadership deems it safe to do so.
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be readily available to work several times a week in Washington, DC, based on the needs
of this position. Some flexibility in hours is allowed, but the employee must be available
during the “core” work hours of 10:00 am to 3:00 pm and must work at least 37.5 hours
each week to maintain full-time status. Occasional evening and weekend work may be
required.
Travel
Minimal
Supervisory Responsibility
None

How to Apply
Please enter Director, Communications & Media Relations in the subject line of your
message and email the following items to jobs@chpa.org.
– Letter of interest
– Resume or CV

EEO Statement
CHPA is stronger by working with people with a diverse set of backgrounds and
perspectives. Consumer Healthcare Products Association is committed to equal
employment opportunity and makes all employment-related decisions without regard
to race, religion, color, national origin or ancestry, age, sex, disability, pregnancy,
childbirth or related medical conditions, sexual orientation, gender identity or
expression, genetic information, marital status, family responsibilities, personal
appearance, political affiliation, matriculation, veteran or military status, union affiliation
or any other categories protected by federal, state, or local law (the “Protected
Categories”).

Job posted: 2022-01-12