Director, Corporate Communications

27 Sep, 2020

Jobs

Director, Corporate Communications

Santen USA
Emeryville, CA

Description

PRIMARY PURPOSE OF POSITION:

We are looking for a Corporate Communications Director to support our aggressive U.S. growth goals. This position is responsible for creating and implementing U.S.-targeted Internal and External Communications focusing on increasing understanding and awareness of Santen, its people, products and pipeline programs consistent with Santen’s global communications policies. This position is expected to collaborate with Santen’s Japan-based Corporate Communications Group in the creation of global communications messaging and planning as well as be responsible to the implementation of such activities in the U.S. region.

MAJOR DUTIES OF POSITION:

  • Lead the development and execution of a comprehensive corporate communications strategy, plan, and materials linked to overall corporate objectives and priorities
  • Develop and execute strategies to increase company’s visibility and enhance its internal and external reputation to reach and attract key audiences including, but not limited to, investors, media, potential employees, KOLs, patients for clinical trials, advocacy groups, and partners
  • Partner with key internal stakeholders, agencies, and vendors to support internal and external communications efforts. Manage external vendors to ensure timely and quality delivery.
  • Direct external and internal facing communications activities, including public and media relations, reputation management, digital and social media communications initiatives, and employee communication
  • Serve as spokesperson with the media, with the responsibility for developing and maintaining relationships with key media that cover the scope of interests for Santen – across traditional and digital media
  • Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends
  • Develop and oversee issue and crisis management communication including planning, readiness, and response. Work with senior management and across the organization to align strategy/messaging as appropriate with diverse internal and external audiences
  • Support development and management of content for the Santen U.S. website maintaining company web pages (Intranet and Inc Internet)
  • Evaluate external visibility / speaking opportunities for Santen executive leadership. Support executive communications needs for internal and external audiences, including content / presentation development
  • As possible, support Santen Headquarter Corporate Communications Group (CCG) on various investor relations needs such as presentations, leadership conference attendance, and other needs
  • Coordinate content creation & publishing of company newsletters (internal or external), news flash, digital online magazine, etc.
  • Works with developers/IT staff to assess any technical challenges (technical troubleshooting) in displaying the content
  • Drive Santen U.S. social media efforts, in collaboration with internal teams and external agencies, including identification of the most appropriate platforms to support business objectives and serve unmet patient needs
  • As needed, support general marketing communications needs.
  • Help manage budget for all activities related to corporate communications
  • Perform other duties as necessary as assigned by management

KNOWLEDGE AND SKILL REQUIREMENTS:

  • Bachelor’s degree required, Master’s degree preferred
  • Minimum 10 – 12 years of previous relevant industry experience, with 8+ years of corporate communications experience within multi-national public companies
  • Demonstrated skills in translating business strategies to comprehensive external and internal communication strategies
  • Demonstrated ability to understand multiple, diverse stakeholders, anticipate impact of company actions on corporate reputation, and translate complex issues into clear, simple and consistent messages and themes. Act as advisor on company reputation, values and culture
  • Direct experience addressing and persuading multiple stakeholders through various media, positioning messages according to the distinct needs of each constituency and ensure messages are accurate, polished and of a quality and tone consistent with the company’s leadership and culture
  • Experience building and leading internal communications and working collaboratively with a broad range of internal partners in a large, geographically dispersed organization
  • Proven ability to significantly influence internal and external stakeholders using a thoughtful communication plan to align people or groups
  • Functional communication skills in key areas such as public relations, speech writing, and community engagement
  • Brand management, channel management and crisis communication management experience
  • Strong writing, editing, and proofreading skills
  • Experience in writing for the Web, content management and internet research
  • Experience with social networks and implementation of social media marketing
  • Experience with HTML, CSS, and working with content management systems (CMS) a plus

Learn more here

Job posted: 2020-09-27