Director of Digital Strategy & Content
|About First Book:
First Book (https://firstbook.org) believes that education offers children the best possible path out of poverty. Since 1992, First Book has distributed more than 200 million books and educational materials to children from low-income families. Reaching 5 million children from birth to age 18 annually, First Book has built the country’s largest and fastest growing network of educators serving kids in need. Today First Book reaches 475,000 educators nationwide with an additional 1,000 joining every week. In addition to our work in the United States, First Book also distributed books to children in more than 30 countries last year.About the Position: We are looking for someone to join First Book’s marketing and communications team: an independent, multi-skilled, hard-working expert in all digital strategy and content. Specifically, we need someone to develop strategy and manage First Book’s organic and potentially paid social media initiatives, including managing a community across multiple platforms (assisted by the communications coordinator), develop diverse content assets from video to info-graphics to help us grow and engage our audience. In addition, the Digital Strategy and Content Director will be responsible for managing content on the FirstBook.org website, the editorial calendar for First Book’s blog, work with the communications coordinator to monitor and respond to audience analytics; and handle aspects of brand management.The candidate we have in mind will be someone with a demonstrated ability to meet organizational goals using a diverse strategy of original and curated content, supervising the process from conception through execution. This individual must be a skilled storyteller who is comfortable using video, graphics, and text to convey messages across a wide variety of media. From day one, the Content Director will need to focus on developing and maintaining a content strategy and editorial calendar that will engage individuals, influencers, schools and community groups to raise the profile of the organization, position the organization as a leader in educational equity, expand the reach of First Book’s resources, attract First Book Network members, support online donations, and drive educators to the First Book Marketplace.
In addition, this role will be responsible for supporting strategy with robust analysis of data.
Essential Duties and Responsibilities:
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required:
Education and/or Experience:
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Job posted: 2020-08-19