Director of Marketing and Communications
SUMMARY OF POSITION:
The Director of Communications, Marketing and Public Affairs works closely with LSN leadership to formulate comprehensive communications strategies to advance LSNâ€™s mission among both internal and external groups. Oversee, conduct, and execute activities to advance communications as a strategic element in the organization and to promote its mission. The Director advances LSNâ€™s public profile by communicating the mission, programs, events and achievements to targeted constituencies through effective and measurable communications strategies. This position works closely with senior management, including the Executive Director and COO, to identify new communications opportunities and ensure new initiatives are on target; participates on the Executive Management Team; interfaces with the Board of Directors, as appropriate; and manages 2-5 staff, including the current communications manager/art director and campaign staff. Establishes close relationships with communications leaders in the NGO/development industry.
1.Provides leadership, direction, and oversight to achieve the following objectives:
-align staff around LSNâ€™s mission and strategic direction and give staff tools to facilitate their communications with colleagues, counterparts, and beneficiaries
-achieve greater consistency in LSN branding and messaging
-use more strategic and consistent communication practices to inform LSN goals
-use communications to enhance LSNâ€™s standing in international development
-position LSN as a recognized leader in its field
2.Develops/refines systems and policies for capturing and sharing more information about LSN successes and activities.
3.Ensures brand integration across all parts of the organization and formulates tactics to empower stakeholders with communications skills and tools to advance LSNâ€™s mission and relevance.
4.Manages brand identity, including name, tag line and graphic identity and systems to ensure consistent application throughout the organization.
5.Develops responsive and versatile communications/marketing/representation materials and services that facilitate staff communications with colleagues, clients, and beneficiaries. Provides training and support to DC and overseas staff on these systems.
6.Develops and implements media relations strategy and applies appropriate tools and tactics to obtain national and international media coverage for LSN activities.
7.Oversees strategy and production of communications materials, including web site, online marketing, direct mail, and formal print. Works with Art Director to manage in-house and external designers, writers, and other vendors. Works with senior staff to develop strategic messaging and positioning.
8.Works with LSNâ€™s communications team and consultants/vendors to determine and implement messages and tactics to support fundraising platforms and corporate partnerships.
9.Helps build a culture of survivor â€œstorytellingâ€ and resilience for staff that encourages celebrating and disseminating capturing LSN achievements and organizational understanding of survivorship.
10.Participates in IT taskforce to coordinate activities related to communication technologies.
11.Identifies and pursues fundraising opportunities for Communications and Program capacity building and professional development.
12.Works with Board of Directors as needed and recommended by Executive Director and COO, including communications training and reporting on marketing and communications progress.
1.Exceptional oral and written communications and edit skills in English.
2.Successful track record of developing and implementing strategic communications campaigns to build and project institutional image.
3.Ability to respond quickly and professionally to deadlines.
4.Serve as an effective spokesperson for the organization with media and in other fora
5.Ability to work with and communicate effectively with diverse groups and individuals.
6.Skills in managing staff and leading teams to effectively complete tasks on-time and with a high degree of quality.
7.Experience with wide range of print and electronic medial development.
8.Demonstrated communications strategy and planning ability.
LANDMINE SURVIVORS NETWORK IS AN EQUAL OPPORTUNITY EMPLOYER
Created by and for survivors, LSN empowers individuals and communities affected by landmines to recover from trauma, reclaim their lives and fulfill their rights.
Attention: HR/IA 1
Landmine Survivors Network
2100 M Street, NW Suite 302
Washington, DC 20037
Job posted: 2020-10-30