Director of Marketing & Communications
The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. Our teams work every day to deliver the highest standards of care, advance the science of the developing brain and empower parents, professionals, and policymakers to support children when and where they need it most. Together with our supporters, we’re helping children reach their full potential in school and in life. We share all of our resources freely and do not accept any funding from the pharmaceutical industry.
The Director of Marketing and Communications serves as a key member of the Leadership Team and is responsible for developing and executing clearly defined marketing and communications strategies that increase the visibility and standing of the Child Mind Institute and market the clinical services of the Child Mind Medical Practices. The Director will build on current marketing programs and create new ways of engaging parents, educators, and supporters while ensuring a consistent brand message and positioning aligned with the organization’s direction.
The Director will oversee the Digital, Editorial, Design, Press/PR and Marketing teams.
Reporting to the Executive Director, this is an exempt, full-time position located in our NYC headquarters. We offer competitive salary and benefits. The Child Mind Institute is proud to be named a Great Place to Work-Certified company! Our competitive compensation and benefits include medical insurance, 401(k), flexible work schedules, paid parental leave, dependent care and discounted tickets and entertainment perks program.
- Create and execute effective marketing, communications, and public relations strategies, including traditional, digital and social media. Regularly report on performance against key metrics including site views, new patient intakes, and online fundraising.
- Identify challenges and emerging issues facing the organization, define and execute appropriate strategies to respond
- Develop and execute the marketing and patient acquisition strategy for the Child Mind Medical Practices
- Lead the marketing and communications efforts for online fundraising through managing digital channels and outsourced contractors
- Develop and deploy public education and advocacy strategy across channels and platforms, including traditional and digital
- Manage marketing and communications efforts designed to reach underserved communities including Spanish language content and outreach
- Manage our press efforts to develop and cultivate national/international media placement and connections, collaborate with external media partners and supervise PR agency
- Oversee the day-to-day operations of the department including budgeting and planning, goal setting, managing staff performance and career development
- Manage, align and leverage vendor partnerships and contractors who support Child Mind Institute communication initiatives
- Bachelor’s degree required; advanced degree preferred
- Minimum of 10 years of experience holding progressively responsible positions in marketing and communications for nonprofit, corporate, and/or agency organizations, including strategic planning, marketing and media relations
- Successful track record in senior marketing roles and creating marketing campaigns
- Excellent leadership, communication, and decision-making skills
- Experience with digital and print marketing, content marketing, and social media marketing
- Proven ability to plan and manage budgets
- Expertise in translating business goals and strategies into actionable and measurable marketing and communication campaigns
- Passion for the Child Mind Institute mission
Please upload your resume and cover letter during the application process.
The Child Mind Institute is an equal opportunity employer and does not discriminate in employment based on race, religion (including religious dress and grooming practices), color, sex/gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sex stereotype, gender identity/gender expression/transgender (including whether or not you are transitioning or have transitioned) and sexual orientation; national origin (including language use restrictions and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law [Vehicle Code section 12801.9]); ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age (40 and over), sexual orientation, military or veteran status, or any other basis protected by federal, state or local law or ordinance or regulation.
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Job posted: 2020-06-17