Director, Marketing and Communications

12 Sep, 2022


Director, Marketing and Communications

National Museum of African American Music
Nashville, TN

The Director of Marketing and Communications will be key to the development, integration and promotion of the National Museum of African American Music brand. As the marketing leader and brand guardian, the Director will maintain brand integrity across all Museum marketing initiatives and communications.

NMAAM is the only museum dedicated to preserving the legacy and celebrating the accomplishments of the many music genres created, influenced, or inspired by African Americans. The Museum will share the story of the American Soundtrack, integrating history and interactive technology to bring the musical heroes of the past into the present. This is a developing leadership role for one who is equally comfortable with big picture strategic planning and rolling up sleeves to dig into the detail.

 Key Corporate Objectives:

  • Begin to emerge as the epicenter, headquarters, and home of black music
  • Generate revenue that exceeds budgeted expenses and achieves growth in diverse revenue streams
  • Build and healthy and durable organization through operational excellence

Key Marketing and Communications Objectives:

  • Raise regional brand awareness amongst individual travelers, group tourists, and convention attendees
  • Become a recognized participant in the black music industry such that it draws strategic engagement and support from among its constituents (artists and executives) and attracts corporate support for Museum programs and activations
  • Become recognized as a new leader in African American culture to include arts and entertainment, education, and social justice

Essential Duties and Responsibilities:

Strategic Planning

  • Creating and implementing KPI’s and best practices for marketing department and third party agencies; clearly identify objectives, target audiences, and timelines of deliverables.
  • Collaborating with curatorial, programming, marketing and revenue leaders to create annual strategies for new and existing programs and initiatives.
  • Identify new strategic partners to help create brand extensions in diverse spaces with innovative business models, designed to drive new revenue.


  • Oversee writing and distribution of press releases, media alerts, press kits, and other materials
  • Pitch and secure national, regional, and local print, web, and broadcast media placements for NMAAM across a range of media including art & design, museum, music and entertainment, popular culture, hospitality trade, business, etc.

Media Relations

  • Cultivate and maintain great working relationships with members of the national, regional, and local media specializing in travel, museum, art & design, business, hospitality trade and multicultural media partners.
  • Development and maintenance of NMAAM’s media database, target lists and crisis communication protocol.

Event Management / Planning

  • Oversee all aspects of event planning for key brand initiatives, brand partnerships and activations, fund- and friend-raising, press conferences, media events/tours, press
  • Lead PR efforts to maximize success by developing an integrated communications plan in collaboration with the brand marketing team and property teams;
  • Develop activation plans to ensure flawless execution and financial reporting.

Team Leadership and Agency Oversight

  • Lead and manage agencies, department employees, vendors/contractors, and supplemental staff to ensure NMAAM brand remains on strategy.
  • Manage PR agency relationships
  • Mentor other members of the sales & marketing team by sharing knowledge and experiences, providing advice, and leading by example

Monitor, Reporting, and Infrastructure

  • Distribute big media hits as they occur; ensure clippings files are maintained and press hits are kept up to date on the website
  • Distribute month-end reporting that includes a roundup of media hits, upcoming coverage, active pitches, media visits planned, etc.

Education and Experience:

  • Bachelor’s Degree, Master’s preferred
  • Minimum 10+ years of progressively responsible experience in brand marketing, multicultural communications, and/or entertainment marketing
  • Has worked in the music and entertainment or consumer packaged goods sectors in a marketing capacity, routinely engaging multicultural audiences
  • Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively


  • Supports the mission, vision, values and strategic objectives of NMAAM to serve both internal and external customers.
  • Excellent verbal and written communication skills, interpersonal, organizational, and time management skills.
  • Proven leadership and management capabilities
  • Ability to act as ambassador of NMAAM and demonstrate confidence in knowledge of the history, brand values, vision, and direction
  • Proficiency in public relations best practices
  • Ability to identify opportunities for improving corporate infrastructure as it relates to brand communications and to develop plans, offer solutions and implement strategies.
  • Ability to travel frequently
  • Holds existing relationships with media outlets, press contacts, ambassadors and influencers of culture
  • Has an understanding of the professional museum and music world

All Staff Duties:

  • Serves as leader to assure strong communications between NMAAM and all external constituents.
  • Actively seeks to learn the history of NMAAM.
  • Supports and promotes the museum’s mission.
  • Assist in the planning and implementation of special events.
  • Attend staff meetings.
  • Performs other duties as assigned.

NMAAM is an equal opportunity employer.

Learn more here

Job posted: 2022-09-12