Director of Marketing and Communications – Cancer Center (Job ID #136591)
The University of Illinois Cancer Center’s (UICC) mission is to explore and comprehend intersecting issues that cause cancer, allowing for increased preparation in the prevention and treatment of cancer. UICC is committed to the pursuit of health equity and study of cancer disparities by providing a comprehensive approach to cancer care for all Illinois residents.
We are seeking a Director of Marketing and Communication to build and protect the reputation of the UICC, inform and engage the stakeholders and promote its research, clinical, education, and community outreach programs to a wide variety of audiences. This position is responsible for planning, developing, implementing, evaluating and reporting on a comprehensive, integrated and omnichannel marketing and communications program for UICC. The Director of Marketing and Communications provides leadership, strategic direction and day-to-day oversight of internal and external mass communication activities. The Director will work closely with the UICC’s Director and leadership team, and various UI Health (UIH) and UIC’s offices and teams (Advancement, Public Affairs and Public and Government Affairs) to develop and execute a communications plans aligned with and in support of the UICC’s mission and strategic objections.
• Raise the UICC’s profile in order to help position the cancer center to fulfill its business goals, which include: recruiting and retaining its workforce; fundraising to support its research; attracting provider referrals and patients to participate in its clinical trials; supporting its researchers in getting published in high-impact journals, competing for grants, getting elected to boards and getting invited to speak at national conferences; inviting community partners to engage in its research studies and cancer prevention and control initiatives; compelling elected officials to support its mission and programs; cultivating relationships and building strategic partnerships, among other goals.
• Design and implement strategic communications plans to align with and advance UI Cancer Center’s priorities.
• Lead the UICC communications and marketing team; hire, supervise, train, develop and evaluate team members; assign, review and approve work; set priorities and deadlines; develop and manage communications budget and oversee purchases; obtain and manage team resources.
• Create and disseminate accurate, compelling, timely and effective internal and external mass communications, public relations, and marketing campaigns, strategies and tactics.
• Direct the UICC’s brand identity and ensure its consistent applicant and growth.
• Liaise with the UIC and UIH’s Public Affairs team to secure positive press coverage of the UICC and manage issues and reputation crisis.
• Partner with UIH’s Marketing team to coordinate alignment of marketing of clinical oncology services and programs with the UICC.
• Develop and implement communications to support UICC executive leaders, including announcements, talking points, and presentation slides for speaking engagements, event briefings, fact sheets, and information packets.
• Direct the development and maintenance of the UICC website, including content, design, information architecture and functionality.
• Lead the growth and management of the UICC’s social media presence across various platforms
• Oversee the production of printed collateral, newsletters, photos, videos, illustrations, and e-communications for UICC, including writing, copyediting, design, photography, scripting, filming, video editing, printing, and distribution.
• Oversee event promotion and coordination of the UICC’s participation in and sponsorship of events and speaking opportunities that increase community exposure and engagement.
• Conduct market research to cultivate insights and inform marketing and PR plans.
• Track, assess and report on all communications and marketing activities on a regular basis.
• Work within all established University guidelines and policy to develop and maintain necessary internal processes and procedures.
• Perform other related duties and participates in special projects as assigned.
- A minimum of a Bachelor’s degree required; Master’s degree preferred.
- A minimum of 7 years major marketing, public relations and/or communications experience in a higher education, non-profit or healthcare/health sciences setting; Cancer Center experience preferred.
- Demonstrated experience in creating, directing and managing content for various multi-media platforms, including website, social media, print, newsletter and email.
- Outstanding interpersonal communication skills.
- Excellent writing skills
- Ability to manage time and priorities with diverse responsibilities and multiple stakeholders.
The University of Illinois at Chicago is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.
Offers of employment by the University of Illinois may be subject to approval by the University’s Board of Trustees and are made contingent upon the candidate’s successful completion of any criminal background checks and other pre-employment assessments that may be required for the position being offered. Additional information regarding such pre-employment checks and assessments may be provided as applicable during the hiring process.
The University of Illinois System requires candidates selected for hire to disclose any documented finding of sexual misconduct or sexual harassment and to authorize inquiries to current and former employers regarding findings of sexual misconduct or sexual harassment. For more information, visit https://www.hr.uillinois.edu/cms/One.aspx?portalId=4292&pageId=1411899
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Job posted: 2020-10-08