Director Marketing, Communications Strategy

18 Sep, 2020

Jobs

Director Marketing, Communications Strategy

Anthem
Woodland Hills, CA/Atlanta, GA/Indianapolis, IN/Mason, OH

Description

SHIFT: Day Job

SCHEDULE: Full-time

Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!

We are hard at work re-imagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

 

Responsible for the overarching communications strategy and execution for local and national clients and consultants. Primary duties include:

 

Leading and directing a team of individuals responsible for the development and execution of sales messaging, thought leadership, demand generation, and internal communications across internal and external Omni channels.

  • This individual will be responsible for the overall direction and content calendar across external employer groups.
  • They will recommend changes and adjustments to market strategies to increase program effectiveness. Hires, trains, coaches, counsels and evaluates the performance of direct reports.

 

 

Qualifications

  •  Requires a BA/BS degree; 8 – 10 years of professional/leadership experience; or any combination of education and experience, which would provide an equivalent background.

  • Excellent analytical and negotiation abilities required.

  • Excellent managerial and leadership skills required.

  • Managed Health Care a plus.

  • Proven Omni-Channel marketing experience desired.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.

Learn more here

Job posted: 2020-09-18