Director of Communications

11 Nov, 2020


Director of Communications

National Asphalt Pavement Association
Greenbelt, MD

Applications considered on a rolling basis, but applicants should submit resume and cover
letter to by Monday November 23, 2020.
REPORTS TO: President and CEO
DEPT: Communications
FLEX SCHEDULE: Eligible with Approval of Supervisor after 90 days
The Director of Communications is responsible for providing vision, leadership, and
implementation of strategic communications, media relations, brand management, and social
media. The Director of Communications will plan, execute, and monitor NAPA’s communication
plans in alignment with its strategic goals including printed and digital materials, annual reports,
and press releases. The Director will create and execute strategies that promote NAPA’s
programs and services while at the same time providing thought leadership and guidance on all
communication-related issues to the NAPA staff. This position reports to the President and CEO
(but works very closely with the Vice President of Marketing) and is a member of the Leadership
Team. This position leads a staff of at least one.
• Promotes NAPA to members and other external stakeholders through powerful, clear
and consistent communications to support strategic goals, including member
recruitment and retention, advocacy for the industry, fundraising efforts, and events
and education.
• Leads the development of integrated communication strategies; developing and
managing partnerships; implementing new initiatives based on the association’s
strategic plan; fostering/facilitating collaboration on marketing and communications
across NAPA;
• Manages strategic association marketing and branding activities and providing
guidance and oversight to Association staff on key messages and distribution channels
(e.g. social media, online and print), including consistent application of brand standards.
In consultation with other NAPA Staff, lead the creation, development and coordination
of association marketing and promote the use of effective practices and regular metrics
• Supports the creation, development, and implementation of effective earned media
and digital strategies and campaigns that contribute to achieving NAPA’s goals. As
needed, directly engage members of the media to build and maintain relationships,
share information about NAPA’s initiatives, and secure coverage. Additionally, help
prepare for and manage crisis communications, as required.
• Works with staff to understand and address their communications needs and serve
as a resource with respect to writing, style, voice and content structure.
• Works with program and communications staff to help develop strategic
communications plans, including developing specific goals and metrics, messages,
and tactics. Regularly assess outcomes and share best practices.
• Assures the continued success of the newly-launched and fully redesigned NAPA
website(s), overseeing content management, accessibility, incorporation of third-party
applications and improving site navigation and functionality. Boost web traffic and use
of products and services through search engine optimization.
• Develop effective communication tools and content (including presentations and
speeches) to be delivered by senior management and volunteer leadership
• Supervise, motivate, and mentor one full-time employee
• Manage relationships with related outside vendors (including the fulfillment house,
magazine vendor, and others) and serves as the staff liaison to the Communications
May be asked to perform other duties as required that are not outlined in this job description.
• Bachelor’s degree in Communications, Digital Communications, Marketing, Journalism,
or related field, or equivalent experience; master’s degree preferred
• 6- 10 years of relevant experience in communications with demonstrated success,
including supervisory experience, along with a thorough understanding of
communications activities as conducted by a trade or membership association
• Prior supervisory experience
• Knowledge of the road construction industry highly desirable
• Demonstrated abilities in developing strategic communication plans
• Comprehensive knowledge of the principles, practices and procedures of media, public,
and community relations.
• Strong presence and credibility and demonstrated abilities in crisis communication.
• Experience with social media platforms in a professional setting (Facebook, Twitter,
LinkedIn, Instagram, YouTube) and web measurement and social management tools
(Google Analytics)
• Superior communication (written and oral) skills, including the ability to effectively
communicate with internal and external contacts
• Ability to translate strategy into strong and compelling messages for a range of
• Strong organization, time and project management skills. Experience managing
competing priorities and projects within deadlines and on budget
• Excellent interpersonal skills; demonstrated ability to cultivate key relationships and
work collaboratively across departments, companies, and with partners
• Ability to articulate a vision and inspire others to support and advance the vision and
strategic goals
• Ability to work well under pressure, to meet deadlines while making sound decisions,
and to accommodate shifting priorities
• Ability to travel domestically up to 20% of the time
The National Asphalt Pavement Association is an Equal Opportunity Employer. All qualified
applicants will receive consideration for employment without regard to sex, gender identity,
sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age,
or any other characteristic protected by applicable law.
Remote work is temporarily permitted due to the pandemic but as soon as circumstances
allow, this position will be based out of NAPA’s Greenbelt, MD office.

Job posted: 2020-11-11