Director of Communications

28 Feb, 2021


Director of Communications

University of California - Santa Cruz
Santa Cruz, CA


Delay Notice: Due to the current health crisis, candidate selection or hiring steps may be delayed.

UCSC Statement

UC Santa Cruz is a public university like no other in California, combining the intimacy of a small, liberal arts college with the depth and rigor of a major research university.

Initial Review Date (IRD)

UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.

The Initial Review Date (IRD) for this job is: 03-18-2021

Dept Marketing Statement

Originally founded in 1997, the Baskin School of Engineering is the first professional school at UC Santa Cruz. Over the past 20 years, Baskin Engineering has become a unique 21st century school of engineering and technology, characterized by evolutionary growth fueled by on-going research opportunities that open new areas of intellectual inquiry. Baskin Engineering has grown to include six academic departments, a variety of research centers and institutes, and has ambitious plans for further programmatic growth. The focus of Baskin Engineering educational programming is to instill strong basic knowledge for sound practice in science and ethical engineering for the well-being of society, and its diverse curricula facilitate creative thinking and prepare students for productive and rewarding careers. Baskin Engineering is focused on building collaborative connections and expanding instruction and research activities for faculty and students at UC Santa Cruz, both at its Santa Cruz campus and at its campus in Silicon Valley, the international center of technological innovation.

Under general supervision, this position reports to the Executive Advisor to the Dean, managing a comprehensive communications program and/or projects for the Baskin School of Engineering with complex communication requirements; reviews and approves recommendations for functional programs, and provides guidance to subordinates to achieve goals in accordance with established policies.

Job Overview

Manages a comprehensive communications program and plans and oversees the execution of a range of journalistic and marketing projects for the Baskin School of Engineering with complex communication requirements involving both print and digital content. Provides guidance and mentorship to subordinates to advance the school’s communication mission in accordance with established policies. This position reports to the Executive Advisor to the Dean and works closely with school leadership, including the Dean, Associate Deans, Assistant Dean, and Department Chairs. Meets regularly with the Director of Marketing Communications, as well as campus content creators from across campus to ensure that campus priorities such as student success and research excellence are communicated effectively.

Pay, Benefits, & Work Schedule

Salary Information: Starting Salary Range: $100,000 – $125,000/annually. Salary commensurate with qualifications and experience.

No. of Positions: 1

Benefits Level Eligibility: This position is eligible for Full benefits

Schedule Information:
Full-time, Fixed
Percentage of Time: 100%
Average Hours Per Week: 40
Days of the Week: Mon-Fri
Shift Includes: Day

Employee Classification: This is a Career appointment

Job End Date: None

Work Location: UC Santa Cruz main campus

Union Representation: None

Job Duties


Effectively manages professional staff responsible for producing a variety of communication pieces across venues and mediums including written, visual, and electronic communications. Selects, trains, guides, directs, sets performance expectations, mentors, evaluates, and as required, takes corrective action with staff.
Provides guidance and direction to staff on university procedures, university and Baskin Engineering priorities and messaging, and day-to-day guidance as needed on communications projects spanning social media, print, web, video, and news media. Effectively coordinates efforts among communications staff, ensuring that content is optimized and leveraged across a variety of disciplines.
Works with staff to ensure production of high quality products that effectively deliver the desired message within budget and time constraints.

Manages complex comprehensive communications programs and projects, including written, visual, digital, and electronic communications, for large, highly visible organization. Coordinates internally and externally to ensure communications align with Baskin Engineering and campus priorities. Sets goals and strategies to meet those goals.
Identifies specific communications needs to meet goals and develops the content and process for organizational improvements.

Directs and coordinates (re-)branding efforts for the Baskin School of Engineering, including managing the school’s relationship with third party entities.

With Information Technology Services (ITS) partners, oversees the marketing and communications aspects of all Baskin Engineering web projects, including a school-wide web re-design taking place as part in the context of a broader campus web redesign effort.

Supports the Executive Advisor to the Dean in conceiving and executing an effective marketing and communications plan for the school’s special celebrations and/or anniversaries.

Advises and consults with Baskin Engineering senior administration (Dean, faculty
Associate Deans, Assistant Dean, Department Chairs), senior peer group, and campus marketing communications regarding all aspects of communications including developing strong communications strategies and long- and short-term communications plans and/or projects that effectively deliver the desired message to diverse audiences, and build the school’s brand.
Advises campus communications senior staff and leadership on topics related to Baskin Engineering priorities and high-profile topics.
Maintains relationships with key constituents on and off campus, including university Marketing Communications, local media outlets (e.g., Santa Cruz Tech Beat and Santa Cruz Works), and partner campuses in the University of California UC-wide system.

Required Qualifications

Bachelor’s degree in related area and / or equivalent experience / training.
Strong knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, project management, and the most appropriate and effective applications.
Broad knowledge and understanding of technical applications to effectively manage / supervise professional technical staff, including design concepts, various media and mediums, applications, etc.
Strong knowledge of the location, its achievements, mission, vision, goals, policies, practices and infrastructure, and a strong knowledge of current affairs, issues in engineering higher education and current research trends.
Strong knowledge of financial and personnel management, including understanding of management techniques, guiding principles, relevant laws, policies and best practices.
Solid management skills to select, train, evaluate, lead, direct, guide and motivate subordinate staff to produce high quality work; skill to take corrective action as required.
Solid skills to create, develop and implement comprehensive long and short term strategic communications plans.
Solid knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences.
Solid verbal and interpersonal communications skills to effectively communicate and obtain desired results.
Demonstrated active listening skills.
Ability to establish and maintain cooperative working relationships with diverse groups of internal and external constituencies.
Strong analytical and critical thinking skills with the ability to recognize issues and provide solutions.
Strong skills to ensure production of high quality work within budget and time constraints.
Demonstrated political acumen skills.
Strong project management skills.

Preferred Qualifications

Advanced (Master’s or PhD) degree in related area and/or equivalent experience/training.

Special Conditions

Selected candidate will be required to pass a pre-employment criminal history background check.

Safety Statement

All UCSC employees must know and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.

How to Apply

Attach your resume and cover letter when applying to this job opening. Do not attach any documents to ‘My Activities’. Select How to Apply for more instructions and information.


The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.

Job posted: 2021-02-28