Director of Communications

29 Aug, 2021


Director of Communications

Fresh Lifelines for Youth
Milpitas, CA

About Fresh Lifelines for Youth

Fresh Lifelines for Youth (FLY) is an award-winning nonprofit serving Bay Area youth impacted by the justice system. Our programs connect young people with positive mentors and role models, promote their understanding of the law and their rights, and support them to become leaders among their peers and in their communities. Together with our young people, we also help our juvenile justice systems become more just, humane, and equitable. As a result, FLY increases safety and decreases the costs and consequences of crime.

In twenty years of this work, FLY has supported tens of thousands of young people impacted by the justice system. FLY is at a critical juncture in our evolution: adding to a long history of success providing impactful intervention and prevention programs for young people, we understand that the pipeline-to-prison is a series of systems, structures and practices that suppress the ability of young people of color and other marginalized young people to thrive. We’ve set an audacious goal to do something about it: by 2030, through partnering with young people, communities, and systems, FLY will contribute to the fight for equity and justice by taking concrete steps to dismantle California’s pipeline to prison, equip 30,000 juvenile-justice and at-risk youth to transform their lives, and strengthen services for marginalized youth in California and beyond. More info at:

Position Summary: FLY seeks a dynamic, experienced Director of Communications who is inspired to be part of a movement to transform the justice system for young people in California. As part of the senior leadership at FLY, you will lead the Communications department, which oversees brand and message development, public relations, marketing strategy, digital channels, project management, creative, and communications. You will also support regions toward localized strategy and guide the organization in shifting messaging from a direct-service approach to a blend of direct service, innovation and pilots, and systems change work.

Your Responsibilities: 

Strategy & Brand Management (40%)

·       Messaging Strategy: Together with FLY’s leadership staff, incorporate learnings from an ongoing messaging and audience research project to develop communications strategies that positions FLY’s work to elevate racial justice and equity

·       Brand management: Develop and implement the strategy to increase FLY’s visibility and engagement with key audiences while maintaining consistency to our brand identity.

Communication Execution (50%)

·       Showcase FLY’s work: Leverage FLY’s communications channels to effectively showcase the value and the importance of this work in the community.

·       Content development: Writing, editing, and content development for communications projects.

·       Copy editing: Provide copy editing support to the communications, executive, and other relevant teams, as well as other written materials and topics.

·       Media relations and media analysis: Actively engage, cultivate and manage press relationships to ensure coverage of research, publications, programs, and special events.

·       Sustain and develop communications capacity: Maintain FLY’s content development calendar and build the organization’s communications capacity, including audience segmentation.

·       Digital strategy & implementation: ​​Lead FLY’s online work with a strategy for reaching, activating and persuading FLY’s audiences on the importance of transforming our justice system and FLY’s role in community impact.

Leadership and Supervision (10%)

·       Organizational leadership: Serve as an internal leader and provide advice and direction on achieving the organization’s vision and strategic goals.

·       Staff coaching and supervision: Lead the communications department, provide project management, staff coaching, and development, and ongoing feedback.

Your Strengths & Experience

The ideal candidate will have a deep commitment to social, racial, and economic justice with experience to activate communication strategies in partnership with young people to improve our community.

·       Strategic communications expertise – Seven to ten years non-profit, advocacy or philanthropic communications experience in crafting, shaping, and executing narrative strategies for social change, including movement building, social change campaigns, and social media management.

·       Exceptional writing and storytelling skills – You are an excellent communicator, you craft stories that inspire people to take action. You can decipher complex information, and you’re comfortable writing op-eds or pitching ideas to reporters.

·       Radical candor – You enjoy engaging in healthy dialogue with your teammates, building strong relationships based on authenticity and trust.

·       Commitment to young people – You have a passion for elevating the voices and leadership of young people.

·       Impeccable project management –  You are the non-profit version of Marie Kondo with excellent organizational skills and strong attention to detail with the ability to meet tight deadlines in a fast-paced environment

·       Visionary and planful – You have a demonstrated knack for breaking down a complex vision into clear, tangible, and measurable milestones to achieve ambitious goals.

·       Positivity and flexibility – A positive, enthusiastic attitude, you have the ability to remain flexible and resilient to change.

·       Team player – You have experience working on multi-racial, multi-ethnic teams and have a strong ability to engage and build relationships with both community members and media representatives.

Qualification and Competency Requirements

Positional Competencies – required for our Director of Communications

·       Emotional intelligence: Understands own emotions and others’ and responds with empathy and balanced perspective

·       Strategic Decision Making: Effectively structures and facilitates strategic decision-making processes; responsibly makes informed decisions to improve organizational health and impact

·       Project Management: Able to create and implement increasingly complex project plans, manage those plans to intended impact, and adjust course as needed

·       Change Management: Effectively prepares for and guides teams through change and transition, both small and large


The full-time salary is $92,834 with differential pay based on advanced degree. Our Total Rewards Package also includes the following:

·       Healthcare and/or 403(b) stipend

·       Mileage reimbursement

·       10+ PTO days per year plus 12 holiday days; FLY also provides 3-4 additional “rejuvenation days off” twice per year in July and December (these days off are above and beyond your accrued PTO hours)

·       Annual professional development goal stipend with a portion eligible toward health/wellness needs

·       Employee Assistance Program (paid for by FLY)

·       Flexible work schedules and occasional remote work days

Our Commitment To Diversity, Equity, And Inclusion

At FLY, we embrace a diversity of identities, beliefs, thoughts, and experiences. We commit to creating an organizational culture of equity and inclusion to serve our youth and communities better. FLY is an Equal Opportunity Employer. We strive for an inclusive culture and a staff team that reflects diversity. We strongly encourage women; people of color, people who identify as part of the lesbian, gay, bisexual, transgender, and queer communities; people with experience in the juvenile justice or criminal justice systems; and people with disabilities to apply.

How to apply

Please visit our website and apply under our “careers” page. You will need to include a letter of interest, your resume, and a link to a cloud folder with the following samples of work that demonstrate your ability to use communications in a strategic context:

·       A writing sample where you were the primary writer (no more than five pages)

·       An example of your strategic thinking (a memo, strategy brief, or communications or campaign plan) you developed that spells out goals and steps, including measurable results.

Job posted: 2021-08-29