Director of Communications

29 Aug, 2021

Jobs

Director of Communications

Maker Ed
Berkeley, CA

PLEASE READ HOW TO APPLY SECTION CAREFULLY

Director of Communications

The Director of Communications leads the development and implementation of Maker Ed’s communication and program evaluation work. As a key part of programmatic leadership, they are the holder of our storytelling efforts and provide a through-line for our partnerships, program, and evaluation teams. The Director of Communications is a thoughtful leader, strategic thinker, experienced writer, and creative problem-solver who is thoroughly familiar with web-based communications and a wide range of current social media platforms. They manage a cross-cutting team that includes programmatic content, evaluation, and communications.

Roles and Responsibilities

Strategic Programmatic Leadership

  • In collaboration with the Director of Learning and the broader Maker Ed team, the Director of Communications will support cohesive programs, including working to:
  • Center liberatory and equitable practice at Maker Ed and in our external work
  • Create workflows and structures to ensure the effective implementation and communication of Maker Ed initiatives across teams
  • Support integration across Maker Ed programs to ensure programmatic alignment
  • Hold spaces for reflection on and revision of Maker Ed organizational practices
  • Hold and facilitate spaces for collaboration and collective work
  • Manage cross-cutting team in order to ensure cohesive programming
  • Manage the internal creation of Maker Ed programmatic and communications content

Communications Leadership and Strategy

  • Center diverse narratives, equity, and BIPOC voices throughout Maker Ed’s communications
  • Support internal and external “storytelling” and communications around Maker Ed’s equity

journey

  • Develop and implement an innovative and comprehensive marketing & outreach plan to:
  • Expand Maker Ed’s reach among K-12 educators in the United States;
  • Include strategies for growing revenue through funder relationships and earned

income through events

  • Develop external message positioning on relevant educational issues and branding and

determine delivery and timing of these messages to target audiences

  • Network and communicate directly with Learning Team members to ensure consistent

strategy implementation, delivery of tools, and messaging

  • Ensure Maker Ed’s partnerships, programs, and evaluation work are represented in

engaging and interactive ways

  • Elevate the voices of Maker Ed’s programmatic partners and community members through

communications and storytelling campaigns, in collaboration with team members

  • Drive branding, web design, and development, and technology-related projects as needed,

by: ensuring that all content is held to high standards of grammar, accuracy, and

functionality; creating and updating pages on Maker Ed’s website; and planning, editing,

and publishing blog posts on makered.org

  • Write and disseminate press releases for Maker Ed’s major announcements around

new projects, programming updates, and events

  • Serve as a Maker Ed’s media contact for news releases, articles, and incoming inquiries
  • Manage a portion of the overall Communications budget
  • Manage and cultivate external vendor and consultant relationships for communications

work, such as social media consultants, graphic designers, photographers, and contract web

developers

Program Evaluation

  •  Provide thought partnership for Evaluation and Scalability Manager to manage, coordinate,

and execute the collection of data from Maker Ed program teams, partner organizations, and

stakeholders

  • Support team members to reflect on and analyze programmatic data in order to support

programmatic improvement

  • Manage and cultivate external vendor and consultant relationships for evaluation work
  • Assist the Director of Development with:
  • Grant proposals and reports by gathering and tracking programmatic data
  • Grant cycle tracking, including: thanking, reporting, and submitting final reports

Organizational Leadership

  •  Work with the Leadership Team to develop and maintain internal communications

processes, expectations, and priorities

  • Mentor and provide direction to colleagues in communications strategy, targeted

communications to internal and external audiences, and effective promotion

  • Analyze, synthesize, and produce key insights that can easily inform multiple audiences

across the Maker Movement—from key leadership (i.e. Leadership Team, Board Members) to

our wide network of supporters via storytelling media and platforms

  • Approach leadership with a coaching, transformative leadership stance and provide thought

partnership, expectation setting, and support to members on team

  • Collaborate with the Director of Partnerships and Development to build and solidify Maker

Ed’s pool of individual donors

  • Coordinate and assist in the administration and planning of large organizational events, such

as the annual Convening and professional learning workshops as needed

  • Assist colleagues in preparing speeches, letters, and articles as needed

Qualifications

The ideal candidate will be comfortable engaging with varied and diverse kinds of educators with

confidence. They will have a deep appreciation for Maker Ed’s mission; and the ability to articulate it effectively and eloquently. Technical skills in graphic design, web design, photography, and social media are highly preferred.

  • Bachelor’s Degree or equivalent experience
  • Minimum of five years demonstrated experience in communications or marketing, preferably

in an educational environment

  • Ability to work independently, collaboratively, or in a leadership role within multi-functional

and diverse teams

  • Excellent interpersonal and communication skills; attention to detail and comfort both

delegating/supervising work, and working to a deadline

  • Strong design skills
  • At least 5 years of experience doing communications work at a corporate, management, or

organization-wide level

  • Advanced knowledge and understanding of all aspects of communications, including various

media venues, technical aspects and requirements of various venues, and most appropriate

and effective applications

  • Experience with program management and evaluation
  • Familiarity with nonprofit fundraising and financial management

Accessibility & Work Environment

Maker Ed staff currently all work remotely, but are planning to re-open with a hybrid and flexible

office schedule in late summer/early fall. Our national office, “The Community Studio,” is located in

Berkeley, California. We are open to this being a remote position, but we have a preference for

candidates who would also be working on Pacific time or are within driving distance from our office. We are also interested in meeting candidates who might be interested in moving to the Bay Area once the COVID-19 pandemic is over.

  • Requires sitting, talking, and listening for 4+ hours per day. An average of 4-5 hours per day

will be spent at a computer using a keyboard. Reaching with hands and arms is necessary.

Certain situations may require lifting items up to 20 pounds. Position requires the ability to

travel by car or plane for required local and national travel.

  • Most work to be performed at location in the Berkeley-area office. Shared office space that

has continuous ambient noise and a combination of artificial and natural light. Closed-door

offices without natural light are available for private meetings and additional workspace.

  • Occasional local SF Bay Area travel may be required for this position.

How to Apply

Visit https://makered.org/get-involved/careers/apply/ to submit your resume, cover letter, and a sample of your work. Applications will be accepted on a rolling basis until the position is filled. The application process will include an initial remote conversation (via Zoom or phone) with one Maker Ed staff, a remote interview (via Zoom) that includes submitting work on a sample project, and a final remote interview (via Zoom).

Job posted: 2021-08-29