Director of External Public Relations

Company Overview

• Milo’s Tea Company is one of the fastest-growing beverage companies in the US. Our culture and operations are built on the belief that we can make a difference in the world. That’s why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world-class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.
• We are the #1 and fastest-growing brand in the Refrigerated Tea Category in the nation.
• Our core mission is that we put people and the planet first and by doing this, it will be good for our business.
• We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning.
• Our Company is women-led and strongly committed to Diversity, Inclusion and Belonging.
• We are committed to annual charitable giving by delivering upon our 1% profit pledge.
• We are Platinum Certified in Zero Waste Manufacturing; recycling, reducing, and reusing 95% of waste at all facilities.

Being a part of the Milo’s TEAm, you’ll get to collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they’re doing.

And as a “People First” company, Milo’s is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race or creed. Some of the great things offered that reflect our commitment include:

• Competitive salary with bonus opportunities for various roles
• 100% employer paid medical premium for our associates and their families
• Free Mental Health, Financial Wellness, and Legal Counseling benefits
• 401K with a company match
• Company-paid Life Insurance
• Tuition reimbursement assistance
• Continuous learning opportunities through various platforms and resources
• A robust parental leave program
• Care Relief Fund to help Associates in need
• Associate Assistance Program
• Paid volunteer time

Position Summary

The Director of Corporate External Public Relations will be responsible for managing the company’s external public relations efforts, including developing and executing strategies to promote the Milo’s corporate brand to key stakeholders, media outlets, and the public at large.

Ownership

• Develop and implement an integrated public relations strategy that aligns with the company’s overall business objectives and supports its mission and values.
• Cultivate relationships with media outlets and key influencers to increase awareness and coverage of the Milo’s corporate brand.
• Collaborate with internal teams to create engaging content, including press releases, social media posts, and other marketing collateral, to effectively communicate key messages to external audiences.
• Proactively pitch stories and respond to media inquiries.
• Monitor and manage applications for industry awards and recognition.
• Develop and execute employment branding campaigns to support talent recruitment.
• Manage crisis communications, including developing and implementing a crisis communication plan, training company spokespeople, and monitoring and responding to online conversations.
• Manage outside agencies, contractors, and other resources.
• Develop and manage corporate public relations budgets, including tracking expenditures and ensuring effective use of resources.
• Measure and analyze the effectiveness of public relations programs and initiatives, providing regular reports to senior leadership.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• At least 5 years of experience in agency public relations or corporate communications, with a focus on external communications and experience with Consumer Packaged Goods companies.
• Strong writing, editing, and verbal communication skills.
• Demonstrated success in developing and executing public relations campaigns that drive business results.
• Proven experience working with media outlets and influencers, and building relationships with key stakeholders.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Excellent organizational and project management skills.
• Knowledge of social media platforms and experience using them to engage with audiences and promote brand messaging.
• Understanding of crisis communications best practices.

Physical Demands

This job is sedentary. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

Learn more here