The position is responsible for executing the digital and media tactics of the Division’s national outreach initiative, including the development and distribution of digital content. This director will collaborate with the Division’s Communications/Public Affairs vendor to manage consumer activations and digital marketing, including partnerships with influencers, news and consumer media outlets, and brands. This position will routinely interface with ACC staff, consultants and vendors to manage the Division’s content delivery strategies and platforms (web, social, etc.), and reports to the Senior Director of Plastics Outreach and Public Affairs.
■ Develops and executes strategies to create and distribute consumer facing content through the national outreach initiative’s work teams.
■ Manages content distribution and marketing for the initiative across the Division’s social and digital platforms.
■ Monitors, responds to and reports on metrics for consumer activations and digital and social media marketing of the initiative
■ Works with the initiative work teams, vendors and various media platforms to evaluate content production, placement, distribution and promotion opportunities.
■ Interfaces with ACC staff, members, nonprofits, industry associations and groups, and subject matter experts, to research and develop content for digital and media outreach.
■ Develops content (e.g., written, images, video) for ACC social media outreach applications.
■ Performs other related duties as assigned.
■ Bachelor’s degree in communications, marketing, journalism or related field.
■ 7-10 years experience in communications, issue advocacy, consumer education, and/or digital marketing.
■ Strong written and verbal communications skills, including the ability to write creatively and communicate technical information.
■ Experience working with print, broadcast media and digital media.
■ Experience with social media platforms, online targeting, and engaging with online stakeholders.
■ Ability to process technical and abstract verbal and written information.
■ Ability to work quickly and independently on a variety of projects with competing tasks/priorities in a team environment.
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Job posted: 2021-01-30