Director, Policy Communications

22 Dec, 2020


Director, Policy Communications

San Jose, CA

About Roku:

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV brands and pay TV operators.

About the role


As the world cuts the cord and streams everything online, Roku is well-positioned to help shape the future of television, a future that requires re-writing the rules and resetting expectations within multiple intertwined industries.


Roku is looking for a Director, Policy Communications, someone with a deep understanding of domestic and international policy relating to media, technology and advertising. This role will focus on the development and implementation of Communications plans that build understanding of the Roku’s leading role in TV streaming and the benefits streaming brings to consumers and industry partners as well as advance the company’s policy and advocacy initiatives. The role works closely with the Vice President of Government Relations and the Vice President of Communications. The role will be located in the San Jose or the Santa Monica office.


The ideal candidate will have a record of delivering Communications results and related policy outcomes on a range of fast-moving, high-profile and complex policy issues. This person will think and act strategically, build understanding of the media and influencer landscape, work well as part of a team, execute in a hands-on way with a high degree of autonomy and report on results achieved.


What you’ll be doing


  • Partner with and support the government relations team working together to develop strategy, advocacy and media campaigns that support the company’s policy goals and initiatives
  • Actively monitor, anticipate and interpret reporting on key policy proposals and decisions that have direct or potential effect for the company and our industry
  • Help develop the narrative and anticipated questions around policy issues as well as draft key materials including memos, byline articles, Op-Eds and more
  • Build strong domestic and international press and influencer relationships with those who cover policy and issues that Roku cares about
  • Help distill complex subjects into clear and concise policy positions and talking points
  • Drive strong execution from Roku’s public affairs agency
  • Serve as a spokesperson as needed


We’re excited if you


  • Have 10+ years of communications or public affairs experience with significant roles related to government relations, public policy or corporate affairs – international experience is preferable
  • Possess deep knowledge of the legislative and regulatory landscape in the U.S. and abroad
  • Strong relationships with political media outlets and reporters as well as third-party organizations and influencers
  • Have worked in TV, entertainment, media, broadcast, advertising or tech in a public comms role and/or staff Comms role at a government institution
  • Think and communicate clearly – can formulate a clear point of view on complicated issues and create a concise and well-written narrative
  • Develop creative, effective approaches to difficult communications challenges
  • Deal with ambiguity – can drive consensus or form a cohesive and effective outcome from potentially incongruous facts (or lack thereof) and individual perspectives
  • Have the command to manage multiple inputs and ideas, synthesize feedback and turn data into actionable recommendations
  • Ability to foster strong relationships with key executives and serve as trusted counsel
  • Are a stellar writer who knows AP style and can quickly produce solid drafts and turn pieces with ease
  • Hold a passion for the transition of traditional pay TV to TV streaming
  • Enjoy a commitment to ensuring all activities undertaken are as successful as possible
  • Take a highly discreet approach and keep highly sensitive information confidential
  • Able to independently structure and manage workflow and priorities
  • Hold a relevant college degree






Characteristics of success at Roku

  • Self-motivated individual who takes ownership
  • Positive attitude
  • Non political
  • Results oriented
  • Practical
  • Hands on and team oriented
  • Desire to win in a highly competitive environment
  • Ability to adjust plan and react as needed

Learn more here

Job posted: 2020-12-22