Director of Public Relations

21 Dec, 2021

Jobs

Director of Public Relations

Fulton Bank
Lancaster, PA

Value Proposition

Our values define us and our culture inspires us to change lives for the better. Our employees are the heart and soul of our company and every success we experience begins with them. We hire team members who raise the bar, who are collaborative and inclusive, who build relationships, and who are looking for a long-term career with Fulton Bank. We strive to promote a culture of work-life balance, to unplug and recharge to be your best self, at work and at home.

Overview

This is a full-time career opportunity that provides the flexibility of a hybrid work location.  Will require time in office each week at our corporate headquarters in Lancaster, PA and can be remote the remainder of the week.

 

The primary responsibility of this job position is to design and implement marketing strategies that will cultivate positive relationships between the company and various media representatives in order to promote brand awareness and maximize brand consistency in all marketing efforts.  This position will require limited travel.

Responsibilities

  • Establish the company’s public relations strategies to enable and support favorable business outcomes and formulate recommendations for management as necessary.
  • Conceptualize, develop and implement strategic, integrated external communications programs and lead public and media relations activities that promote our products and services while enhancing and protecting the organization’s brand.
  • Build, strengthen and maintain working relationships with key influencers and executives across the organization and throughout the banking industry to support public relations and business objectives.
  • Cultivate and maintain relationships with external feature reporters, influencers and other media representatives, and collaborate with the Corporate Communications team, who will lead in matters related to material and corporate news and crisis communications
  • Develop approaches that build the company’s brand and drive opportunities in key geographic markets and segments
  • Maintain a strong working knowledge of the financial services industry and the company’s brand, products and services

 

Qualifications

Required Education

Bachelor degree or the equivalent experience. Specialty: Public Relations, Communications, Marketing, Business or other applicable field

Required Experience

15+ years Public relations, media relations, communications

Preferred Experience

5+ years financial services or other regulated industry

This role may perform other job duties as assigned by the manager. Each employee of the Organization, regardless of position, is accountable for reading, understanding and acting on the contents of all Company-assigned and/or job related Compliance Programs, regulations and policies and procedures, as well as ensure that all Compliance Training assignments are completed by established due dates. This includes but is not limited to, understanding and identifying compliance risks impacting their department(s), ensuring compliance with applicable laws or regulations, and escalating compliance risks to the appropriate level of management.

Sponsorship Statement

As a condition of employment, individuals must be authorized to work in the United States without sponsorship for a work visa by Fulton Bank currently or in the future.

EEO Statement

Fulton Bank (“Fulton”) is an equal opportunity employer and is committed to providing equal employment opportunity for all qualified persons. Fulton will recruit, hire, train and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, creed, sexual orientation, national origin, citizenship, gender, gender identity, age, genetic information, marital status, disability, covered veteran status, or any other legally protected status.
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Job posted: 2021-12-21