Director of Public Relations – (2100004X)

29 May, 2021


Director of Public Relations – (2100004X)

New York, NY

Location: NY Metro area but the right candidate can work from anywhere

Director of PR position summary

Radware has an immediate opening for a Director of Public Relations who will go to bed thinking about the power of our brand and wake up thinking how to position Radware in the media.

This person is philosophically committed to demonstrating company value through content and has a talent for turning great stories into powerful media campaigns. This person also thinks worldwide automatically and knows how to focus a global portfolio of agencies on delivering results in-region.

The ideal candidate—and we know you’re out there—will look at the accountabilities below and immediately understand they can make a big difference while having a lot of fun along the way. Specifically, our new Director of PR will own the following:

Media strategy and relations: 30%

  • Develop Radware’s PR strategy in alignment with overall business strategy
  • Effectively position Radware through media relations and external communications
  • Maintain strong working relationships with tech media and influencers
  • Develop a bench of spokespeople who are ready for anything including on-camera
  • Regularly measure and report how well our efforts land in the marketplace


Storytelling, thought leadership and messaging: 30%

  • Partner with senior marketers to develop engaging narratives about Radware
  • Work with Sales to secure and tell stories about Radware’s customers
  • Leverage earned and owned channels to ensure our stories are amplified


PR agency management: 25%

  • Set performance targets and hold each agency accountable for results
  • Use data to track and report on agency performance
  • Manage a budget in support of global media coverage


Crisis and change management communications: 15%

  • Proactively identify and flag trends that may negatively impact Radware’s reputation
  • Safeguard Radware’s reputation by managing negative news cycles
  • Advance Radware’s brand by ensuring major corporate changes land positively in the media
  • Consult and advise the executive team on communications matters that impact business


Desired Experience

  • Senior communications professional with 10+ years of relevant work experience
  • Foundational experience in journalism and media relations
  • Exposure to cyber security, networking or B2B technology
  • Some combination of PR agency and in-house media roles
  • Solid quantitative skills and a clear stance on metrics and scorecards
  • Trustworthy with sensitive company and employee information
  • Proven ability to develop and tell effective stories
  • Solid media contacts and proven ability to establish strong, new media relationships
  • Experience with crisis communications and ability to maintain calm under fire
  • Proven ability to deliver results on large-scale, complex projects under tight deadlines
  • Business mindset where communications contribute directly to business objectives
  • Entrepreneurial with a hands-on style with a strong bias for action
  • Exceptional writer and dynamic communicator


Reporting Relationship
This position will report directly to the VP, Corporate Marketing and will have day-to-day interaction with a wide variety of cross-functional and executive team members.


Education: BA or BS in Business, Marketing, Communications, Public Relations or related field

Learn more here

Job posted: 2021-05-29