Director, Public Relations and Branding
Independent Sector is the only national membership organization that brings together a diverse community of changemakers, nonprofits, foundations, and corporations working to strengthen civil society and ensure all people in the United States thrive. As the vital meeting ground, we advance our mission by fostering a sense of belonging, catalyzing action, and providing policy leadership across the full breadth of the charitable sector.
DIRECTOR, PUBLIC RELATIONS AND BRANDING
SALARY: $90,000 – $110,000
The Director, Public Relations and Branding manages the media to disseminate key messages and build visibility for Independent Sector. The ideal candidate would develop communications-related partnerships with key external influencers. The Director works in conjunction with the Director of Marketing and Digital Strategy to develop organizational communications plan.
ESSENTIAL JOB FUNCTIONS
- Develop, implement, and evaluate the annual communications plan across discreet audiences in collaboration with the Independent Sector team and constituents.
- Leads strategic communication planning efforts to develop key messages and effective tools/tactics to communicate with key constituents and the general public.
- Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities.
- Track and measure the level of engagement within the network over time.
- Develop and implement a cohesive and innovative communications strategy to increase awareness of Independent Sector’s work
- Initiate proactive media outreach and serve as the primary point of contact for media.
- Nurture existing relationships with media and develops new contacts, including print, television, radio and key blog reporters.
- Develop and pitches story ideas relevant to the organization’s strategic objectives.
- Provide editorial direction and manage content and logistics to distribute newsletters and other publications
- Work closely with all departments to ensure external communication and stakeholder engagement are consistent and effective.
- Serves as an advisor to all staff to maximize Independent Sector’s outreach efforts.
- Assist in promoting and organizing the Upswell (the annual conference), other events, awards, and partnerships; work with production company to produce videos and sessions.
- Other duties as assigned
Directly supervises 1 employee.
MINIMUM REQUIREMENTS AND QUALIFICATIONS
Education and Experience:
- Bachelor’s degree in advertising, marketing, communications, or public relations or an equivalent combination of education and work experience.
- A minimum of 8 years of progressively responsible communications experience in a membership organization or with a vendor working directly with a membership organization, highly collaborative style; experience developing and implementing communications strategies.
- Excellent writing, editing, and verbal communication skills.
- A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
- Relationship builder with the flexibility and finesse to “manage by influence”.
- High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
- Excellent grasp of the evolving media environment and the political, cultural and economic impact of the changing landscape on nonprofit communications.
- Successful multi-tasker who can manage immediate, short-term, and long-term projects simultaneously.
- Demonstrates exceptional judgment, attention to detail, thoroughness, and follow through.
- Must be able to organize and schedule work effectively even under urgent timelines.
- Must be able to work flexible hours, including hours beyond the normal schedule when necessary.
- Team player with a proven history of working collaboratively.
- Broad or general knowledge of the nonprofit and philanthropic sector helpful.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job in a normal office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
Travel is required up to 10% of the time. (Post COVID-19)
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job in a normal office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an Equal Opportunity Employer and all applicants are chosen based on experience and knowledge.
Learn more here
Job posted: 2020-06-08