Director Of Public Relations And Communications

11 Sep, 2020


Director Of Public Relations And Communications

Prairie Du Sac, WI

Job Description

The Director of Public Relations and Communications will leverage the disciplines of consumer PR, trade PR, crisis communications and internal strategic communications to build and preserve the Culver’s brand both inside and outside the organization. This position will be based at our Culver’s Support Office in Prairie du Sac, WI. 

 Essential Functions:

  • Lead consumer and trade public relations strategy aligned to the annual marketing plan through proactive collaboration with agency public relations team, preparation of communication releases, producing creative, internal and external communication and conducting post-communication analysis

  • Lead development and execution of all necessary crisis communications

  • Guide and assist franchisees with specific local public relations opportunities and incident situations

  • Lead formal media relations and crisis communication training programs

  • Build and apply strategic internal communications methodologies

  • Provide guidance, counsel and support to CFS representatives

  • Act as designated liaison for government affairs and trade associations

 Preferred Qualifications:

  • Four-year college degree in public relations or related field

  • 10 years public relations and internal and crisis communications experience

  • Accreditation in Public Relations (APR)

Learn more here

Job posted: 2020-09-11