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Director, Public Relations & Executive Communications
The Director of Public Relations and Executive Communications will oversee key strategic initiatives of the organization through the development of integrated public relations plans, with a particular focus on earned media relations. This role will focus on generating overall awareness of the LPGA, its business success, its members and LPGA properties and programs. A special emphasis will be placed on securing non-endemic media placements. This role will also provide hands-on communications services; work in partnership with Tour-related communications, others in Brand & Communications and elsewhere in the LPGA to provide a unified, consistent voice; optimize resources / channels and promote our members; provide expert communications counsel; strategic leadership and direction for the LPGA’s brand; and develop high-performance professional communicators.
This role will be the primary communications professional to assist and advise the LPGA Commissioner on core messaging as well as speaking or other non-endemic media opportunities.
Essential duties and responsibilities include the following:
Responsible for overall direction of the LPGA’s public relations efforts, serving as the association’s leader in earned media and PR.
Strategically develop player-based public relations plans, packaging and marketing select golfers as “brands,” targeting select consumer, entertainment and sports media
Develop and implement quarterly PR plans to leverage the LPGA’s business success, top performing members/players and to elevate the overall LPGA brand
Responsible for preparing all interviewees in advance of secured interviews with briefs, Q/A, etc
Support the integration of our PR plans with content initiatives and other communications strategies
Works with others to develop and execute the brand direction for the LPGA and its Drive On campaign with a primary focus on pushing those Drive On stories beyond the LPGA’s channels
Serves as LPGA Commissioner’s primary resource for presentations/speeches; responsible for securing speaking engagements, developing briefs and working with the Commissioner (or other executive staff) to prepare for such appearances
Research editorial calendars of select business, sports and consumer publications and develop targeted pitches based on long-lead calendars
Fill the grey space in the organization as well as new initiatives such as diversity focused communications, etc.
Bachelor of Arts degree in communications, liberal arts or a related discipline; advanced degree and/or specialized study in communications
5 to 10 years experience leading a communications function, with special emphasis on integrated communications and public relations
Prior supervisory and/or matrix/project management experience strongly preferred
Strong communication (both written and verbal), interpersonal skills, and analytical skills required
Strong organizational and time management skills required
Must be detail oriented and able to deliver accurate work within established deadlines
Comfortable with ambiguity, leading cross-functional efforts
Experience with a global enterprise
Some experience with brand management/leadership strongly preferred
The LPGA offers a competitive salary and benefits package that includes, medical, dental, vision, life, and disability insurance, paid time off, 401(k) with employer match, golf and fitness center privileges, access to all our events, and many other great benefits to all full-time employees.
Learn more here
Job posted: 2022-09-14