Director, Strategic Communications
The Corn Refiners Association (CRA) represents the corn wet-milling industry in the United States. Wet milling allows corn to be turned into sweeteners, bioproducts, pharmaceutical ingredients, corn oil, and more. CRA also administers the Plant Based Products Council (PBPC), an organization launched by CRA in 2019 that represents companies manufacturing or using products, packaging, and ingredients made from renewable, plant-based materials. The Director of Communications will support both CRA and PBPC.
The Director is responsible for developing, refining, and implementing strategic communications plans, along with managing day-to-day communications activities. The Director oversees the communications budget and ensures vendors deliver high-quality communications products and services. The Director must be adaptable to changing advocacy conditions and member inquiries or requests. The Director must be able to support communications of technical issues to a broad range of audiences. The ability to manage multiple projects while staying on strategy, on deadline, and on budget is a must in this role. The person in this role will work closely with SVP of External Affairs, VP of Advanced Bioproducts, and other members of senior leadership.
Our organizations place a heavy emphasis on culture. Our work environment is action-oriented, dynamic, and highly collaborative. We strive to be transparent, inclusive, and professional in all that we do. We believe that we are a team of leaders that “shares the problem” so diverse perspectives may help achieve success.
This position has been responsible for many past successes for our organizations. Recent accomplishments include:
- Rebranded CRA: recognized for being an award-winning effort.
- Been recognized by White House and other senior Administration officials for work on trade communications including the USMCA.
- Driven successful grassroots campaigns of critical policy issues.
- Launched numerous new campaigns and websites in support of our efforts.
- Grown and deepened our media contacts.
- Built sustainable and recognized social media platforms that are used by key congressional staff and influencers.
ESSENTIAL DUTIES & RESPONSIBILITIES
Strategy: Develop comprehensive communications strategies to support the policy goals of CRA and PBPC and execute those strategies via tactical plans and performance metrics. Scope of work includes but is not limited to distributing CRA & PBPC news, promoting advocacy campaigns, engaging with member companies, supporting member recruitment, publicizing events, and broadening audiences.
Messaging: Carefully shape the language, images, and multimedia that represent the CRA and PBPC and their positions in a compelling and persuasive manner. Ensure that consistent, clear messaging follows through all modes of communications for a range of audiences and across our membership.
Supervisory: Direct, manage, and supportively mentor Communications Interns. Serve as staff lead for CRA and PBPC member communication committees, including regular committee meetings. Select, manage, and evaluate vendors and consultants.
Writing & Editing: Draft and review a range of documents and resources — both print and online — for a broad range of audiences, including public education, member engagement, membership recruitment, lobbying, and other purposes.
Media Relations: Manage media relations, including story development, media targeting, op-ed pitching, and relationship management. Plan proactive media campaigns and outreach, as well as rapid-response work in reaction to breaking news. Monitor the media and social media for opportunities to engage.
Campaigns & Project Management: In collaboration with the policy and external affairs teams, advance the association’s legislative and advocacy priorities through educational programs, research projects, consumer research and reporting, grasstops/grassroots campaigns, and press and social media campaigns.
Newsletter & Publications: Oversee production of CRA and PBPC updates, reports, educational materials, brochures, fact sheets, and other advocacy materials.
Internal Communications & Administrative Tasks: Create and maintain resources and protocols that strengthen our communications efforts such as style and brand guides. Develop and manage the Communications budget.
Branding: Oversee branding and design of CRA and PBPC promotional materials.
- Five years of progressive experience and demonstrated success in communications or related field, preferably in the association and/or government sector.
- Exceptional writing and editing skills.
- Ability to develop and maintain strong working relationships with members of the media.
- Ability to understand and grasp fast-changing media markets and platforms.
- Ability to manage projects, such as reports and website creation, from inception through execution.
- Strong commitment to the CRA and PBPC missions.
- Ability to work independently and stay organized in a fast-paced environment, while managing several projects simultaneously and adjusting to frequently shifting, immediate demands.
- Bachelor’s degree, preferably in journalism, public relations, marketing, or English, or comparable experience.
Best in class benefits offered, including health insurance plan, life insurance as well as short and long-term disability insurance; 401(k); sick, vacation and holiday leave; public transit assistance.
Applicants should submit resumes to email@example.com with “Director, Communications” in the subject line.
EQUAL EMPLOYMENT OPPORTUNITY
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job posted: 2021-05-04