Director, U.S. Consumer Public Relations

13 Jul, 2022

Jobs

Director, U.S. Consumer Public Relations

Quest Diagnostics
Secaucus, NJ

req88641

Director, U.S. Consumer Public Relations

Director, U.S. Consumer Public Relations

Recognized by FORTUNE magazine as one of the “World’s Most Admired Companies,” Quest Diagnostics ( www.QuestDiagnostics.com is the world’s leading provider of diagnostic testing, information and services that doctors and patients need to make better healthcare decisions. We are pioneers in developing innovative diagnostic tests and advanced healthcare information technology solutions that help improve patient care.

With corporate headquarters in Secaucus, NJ, Quest Diagnostics is a Fortune 500 company traded on the New York Stock Exchange (NYSE: DGX) and included in the Dow Jones Sustainability World Index, with 2020 revenues of $9.44 billion.

Position Description

We are seeking a creative and energetic Communications leader to join the award-winning Quest Diagnostics Public Relations & Industry Relations team, reporting into the Chief Communication Officer.

This director-level role is an exciting opportunity to lead strategic consumer communications efforts in the U.S. for data-driven health insights and seasonal promotions, product launches and other brand-driving campaigns for the leader in diagnostic testing, information and services. Focusing on consumer-initiated testing/direct to consumer work. This person will lead creation of all relevant U.S. press materials, conduct media relations (inclusive of being the company consumer spokesperson in print, digital and broadcast media), and be a creative idea generator for new campaigns while also iterating on hallmark campaigns working in partnership with our Brand Marketing organization.

The successful candidate will be a results-driven and solutions-oriented leader, adept at multi-tasking in a fast-paced environment. Preference for the role is Secaucus, NJ, or New York City.

Responsibilities

  • Lead our B2C narrative across all products and consumer-facing services
  • B2C Communications Strategy, working in partnership with PR leadership and your internal partners across the Quest B2C organization to develop a compelling narrative and publicity campaigns that drive awareness and consideration of the brand
  • Drive PR media relations strategy on a national and local level to inspire consumers to become more aware of their health status using Quest consumer direct services
  • Serve as U.S. consumer media contact and broadcast spokesperson
  • Lead the development U.S. consumer public relations/brand campaigns and calendars: Serve as strategic idea generator to recommend, manage, oversee and execute programmatic, global PR campaigns and omni-channel amplifications
  • Foster and maintain relationships with top-tier journalists and influencers to secure positive coverage through national and local media relations across health, lifestyle and business media trades
  • Manage day-to-day U.S. consumer PR efforts by strategizing, developing and managing data requests, media relations, research, maintaining media lists and reporting results to promote Quest consumer direct news and trends about various specific products and services
  • Plan, organize and meet with key media for in-person desksides to inform health, lifestyle and business writers of the latest Quest consumer direct news, trends and data. Mine for opportunities to better work together to secure more coverage
  • Develop compelling, newsworthy press materials, such as press releases, key messages, media Q&As, blog articles, and social media content ideas
  • Collaborate with research and insights, data science, SEO, merchandizing and machine learning to acquire and analyze consumer platform behavior and consumer survey results to uncover trends and build newsworthy PR campaigns that deliver on brand strategy.
  • Provide cross-functional strategic comms and content marketing support for channel owners – social, CRM, brand, marketing, product, app, media/advertising, Social Impact, DEI, Operations, HR/recruiting and Foundation initiatives to deliver fully integrated and consistent campaigns
  • Manage all PR agency and other vendor relationships and billing
  • Manage and mentor junior staff, interns and contractors to ensure high quality work product and a valuable learning experience
  • Set goals and report on progress using weekly, quarterly, annual and campaign-specific metrics reporting

Qualifications

  • 8-10 years of experience in public relations/media relations/corporate communications
  • Strong written, oral and visual communication skills; as well as critical thinking ability and creativity
  • Experience with Cision, Meltwater, Critical Mention, Qualtrics preferred
  • Bachelor’s Degree is required, preferably in liberal arts or related field
  • High energy, motivated and aggressive about getting results and growing our business
  • Flexible and open to change and new information
  • Collaborative team player
  • Organized with acute attention to detail
  • Intellectually curious and eager to tackle new challenges
  • Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner

About Quest Diagnostics

Quest Diagnostics empowers people to take action to improve health outcomes. Derived from the world’s largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest Diagnostics annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our nearly 50,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives.

The company offers the broadest access to diagnostic testing services through its network of laboratories and patient service centers and provides interpretive consultation through its extensive medical and scientific staff. Quest Diagnostics also provides services to employers, life insurance companies, other commercial labs, clinics, health plans, government agencies, and organizations involved in clinical trials research.

Awards/Recognitions

  • FORTUNE magazine’s “World’s Most Admired Companies” list for 7 consecutive years; one of only five companies to attain Most Admired status in the “Health Care, Pharmacy and Other Services” industry category.
  • Fortune magazine’s Fortune 500 list
  • Forbes ® Global 2000
  • Forbes ® ‘ America’s Best Employers List for third consecutive year
  • Forbes® 2020 America’s Best Employers for Women for second consecutive year
  • S&P 500
  • Barron’s 500
  • Member of the Dow Jones® Sustainability World Index
  • Included in the FTSE4Good, Calvert, and Ocean Tomo sustainability indices
  • Listed in the most recent Newsweek Green Rankings
  • Consistently named one of the best places to work in U.S. business journal rankings
  • Named a DiversityInc Noteworthy Company for third consecutive year
  • Listed on the Disability Equality Index® (DEI), a joint initiative of the American Association of People with Disabilities (AAPD) and the US Business Leadership Network (USBLN), recognizing companies for prioritizing the inclusion of people with disabilities
  • Named Top 23 ‘Best Places to Work for LGBTQ Equality’ in New Jersey
  • Named a Best Place to Work for LGBTQ Equality by scoring a perfect 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) for the fifth consecutive year.
  • Achieved Cancer Gold Standard accreditation from the CEO Roundtable on Cancer, recognizing our actions to reduce the cancer risk of employees and their families
  • Received C. Everett Koop National Health Award for Efforts to Promote Employee Health in 2020

Diagnostic Testing Services

Quest Diagnostics is the world’s leading provider of diagnostic testing, information and services that patients and doctors need to make better healthcare decisions. Their services range from routine blood tests — such as total cholesterol, Pap testing and white blood cell count — to complex, gene-based and molecular testing. They perform medical tests that aid in the diagnosis or detection of diseases, measure the progress or recovery from a disease or confirm that an individual is free from disease. In addition, they have specialized expertise in cancer, cardiovascular diseases, infectious diseases, and neurology.

About COVID-19 Testing At Quest Diagnostics

Quest Diagnostics is at the forefront of the response to the COVID-19 pandemic, working to broaden access to laboratory insights to help us all lead healthier lives. We provide both molecular diagnostic and antibody serology tests to aid in the diagnosis of COVID-19 and immune response. Our COVID-19 test services are based on tests that have received FDA emergency use authorization and which also meet our high standards for quality. We are providing these test services under the Public Readiness and Emergency Preparedness Act.

We provide data on COVID-19 testing to various federal and state public health authorities, including the Centers for Disease Control and Prevention, and participate in studies with government and private institutions, aiding COVID-19 public health response and research. Through our team of dedicated phlebotomists, air fleet team, couriers and laboratory professionals, Quest Diagnostics works hard every day to help patients and communities across the United States access quality COVID-19 testing.

Outlook

In the $60 Billion and growing US Diagnostic Testing Market, Quest Diagnostics is the leader. Quest Diagnostics’ reputation as a leading innovator, provider of high value, low cost solutions and its financial strength and flexibility make it well positioned to capitalize on the evolving healthcare landscape.

To Drive This Profitable Growth, Quest Diagnostics Plans To Leverage Capabilities To Create Differentiation

Quest Diagnostics’ long-term strategy is to become the undisputed world leader in diagnostic testing, information and services.

  • Deliver Innovative Solutions
  • Leverage their Unparalleled Access and Distribution Network
  • Expand their relationships with large payors and health systems
  • Deliver Superior Patient Experiences

To Apply

Please Log In or Register to Upload a Resume and complete the online Application by visiting careers.questdiagnostics.com , clicking “Job Search” and following the prompts. Because of the large number of applicants to job openings, Quest Diagnostics will only contact qualified candidates for interviews.

Quest Diagnostics is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Quest Diagnostics has many career opportunities for individuals whose talent, initiative and dedication will complement our belief that the patients come first and that values do matter. We work to earn our customers’ trust every day by providing the highest quality diagnostic information services in a professional, accessible and informative way.

We have a large recognized brand; we offer flexibility and autonomy, great support, pay and benefits and a comprehensive training and onboarding program.

All requirements are subject to possible modifications to reasonably accommodate individuals with disabilities.

Quest Diagnostics is an Equal Opportunity Employer: Women / Minorities / Veterans / Disabled / Sexual Orientation / Gender Identity / Citizenship

Job posted: 2022-07-13