Director/Vice President, Digital Health Strategy

14 Nov, 2021


Director/Vice President, Digital Health Strategy

M Booth Health

Who We Are:

M Booth Health is a dynamic communications agency representing the world’s leaders in health and medicine.  We are experts in sparking the conversations and connections that unlock better health for people around the world, representing organizations and companies including WHO, CDC, Gilead Sciences, Genentech, American Society of Clinical Oncology, leading academic institutions, advocacy organizations, payers, and more.

Our team has devoted their careers to advancing public health and medicine, and join us from agencies, the Hill, government service, pharmaceutical companies, advocacy organizations, and more.  As part of the award-winning consumer PR powerhouse M Booth, M Booth Health offers best-in-class creative, digital and research capabilities to all of our clients and teams.

What You’ll Do:

  • Execute digital/social strategies for pharmaceutical, medtech, and health industry clients from concept to completion
  • Manage multiple client initiatives across accounts
  • Actively lead new business opportunities – from prospecting to pitching
  • Provide strong counsel and recommendations, both for clients and internal teams
  • Social campaign development, collaborating across digital, design, paid media, and analytics
  • Work with integrated agency teams to develop plans that meet client goals
  • Keep abreast of industry trends in digital media, social marketing, and online health, and regularly present fresh, proactive ideas to clients or as part of internal collaboration
  • Manage third party relationships including vendors and partners
  • Mentor and help develop entire team, not limited to direct reports
  • Develop client SOWs and Letters of Agreement for partnerships
  • Demonstrate expertise in approval processes and legal/compliance requirements per individual client needs

What You’ll Bring:

  • 9+ years of experience
  • Experience managing digital/social media programs for clients in the health/wellness space and beyond
  • Strategic expertise across core digital channels and social platforms, and an understanding of the marketing mix and CRM
  • Solid grasp of regulatory parameters and requirements for online health communications
  • Knowledge of online health communities and publishers (e.g, HealthUnion, WebMD, PatientsLikeMe)
  • Excellent writing, communication, and presentation skills
  • Experience creating social media strategies and managing teams to execute
  • Understand how to build upon client brand books/style guides and evolve for social content/campaigns
  • Experience working with social workflow, measurement and analytics platforms such as Sprout Social, Symplur, Google Analytics, etc.
  • Development and/or management of social influencer campaigns
  • Previous paid social experience
  • Experience with project management platforms such as Basecamp, Monday, or others
  • Working knowledge of processes for web design, hosting, and analytics
  • Video/photo production experience a plus

What We’ll Bring:

Here are a few highlights of our benefits offerings as an M Boother:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits

M Booth Health is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


Job posted: 2021-11-14